Fred is Here – Google’s Recent Algorithm Update!

Google has yet again managed to create hysteria among the webmaster and SEO community with its recent update, affectionately named ‘Fred’. Google sends out update almost on a daily basis, but a majority of them are minor. Fred, on the other hand, has been affecting a large number of sites. This update has been rather busy, since the time it has hit the SEO world. If you want to protect your website from the clutches of Fred, talk to an expert SEO company. Should Black Hat SEO Practitioners Beware? This algorithm update is mainly impacting the ‘black hat’ side of the SEO industry. This means that the spam algorithm update is centered around links. Black Hat SEO experts often use something called a Private Blog Network or PBN to boost ranking of a site by sending artificial links to it. Google’s update, Penguin, was the first to hugely disrupt this technique and wane its effectiveness. However, the method still works sometimes, but it is more like a game of cat and mouse. It lacks to provide any long-term results. The latest update, Fred, is smart enough to find out about this technique. This has led to many page rankings drastically dropping. Fred has managed to create quite a stir. Popular blog sites are even reporting major losses in traffic and whether you like it or not, Fred is here to stay. Are Low-value Content Sites the Worst-hit? Since Google rarely reveals any information about its updates, it is extremely difficult for an SEO company to understand what Fred is actually up to. But, Google has always employed algorithm updates, changes and machine learning to affect the rankings of those sites penalized for monetizing content, via referral traffic and advertising. In fact, Fred may actually not even be a brand new introduction, but a radical development of an algorithm that was always there.… [ Read the rest ]

Posted on: 26 April 2017 | 12:52 am

11 Amazing Benefits of Blogging for Online Business

Do you often wonder, if you should start blogs as a marketing tactic? Absolutely, you must! Most small and even large business owners do not realize that blog optimization is an essential part of search marketing. In fact, blogs are really not much different than a website. Blogs are a part of the website content management system and offers additionally functionality, such as trackbacks, comments and RSS. A reputed can assist you in making good use of these channels within the existing marketing mix. Industry heavyweights are of the opinion that continuous content publication and blogging can make a huge difference to a website’s search visibility, leads and sales. Before expanding on the benefits of blogging, there is one important question that need to be dealt with at the outset: Where should the blogs be posted? There are several websites that allow you to host your blogs at no cost to you, such as Weebly.com or WordPress.com. Many of the advantages of blogging are eliminated by hosting on such free platforms. If you want to enjoy all the benefits of blogging mentioned below, you are advised to host blogs on your primary domain, i.e., your company website. Without further ado, take a look at the top advantages of blogging on your business website. # Increased number of visitors Who doesn’t want more number of visitors? There are 3 ways to drive traffic to your website – blogging, search engines and social media. Blogging is one such marketing tactic that boosts SEO, as well as, SMO efforts. The more content you add on your website, the more pages from your domain gets indexed in search engines, such as Google, Bing and Yahoo. This helps to enhance organic search visibility, and thereby, leads to increase in site traffic. To understand the crux, talk to an expert at the best SEO company.… [ Read the rest ]

Posted on: 30 March 2017 | 6:38 am

Facebook is Changing – An Account of its Latest Updates

Social media fans, there is a new kid in town. Wondering what it is? Shedding light – Facebook is now making significant changes in its algorithm. They are changing the way they are ranking stories. They now add and update signals to their ranking algorithm. If you are anxious to know why Facebook is on a role, you must know that the social media platform is eager to generate more and more traffic by showing authentic content. How? To get an answer to your question, you may seek the help of an SMM company, where social media experts are constantly endeavoring to advertise client companies on social media platform in an ethical manner. They keep themselves up-to-date about the latest changes and updates to social media sites like Facebook, Twitter, and Instagram to make sure that their clients are always on top. Coming to the point, one can say that Facebook is actually reducing spammy and misleading posts. I don’t think there is any need to mention that most of you have clicked on sensational and seductive content at some time or the other, only to realize that you are being welcomed into a labyrinth of more and more useless stuff that solely aims to generate crowd (read traffic). Quite frustrating I must say, this is. In short,  has called a war against fake news and has taken up the sword to enhance news literacy. This is not the first time that Facebook has reacted to the fake news. It has taken the following steps earlier. Do take a look. Come up with an update sending a clear warning to fake news and hoaxes. Started the Facebook Journalism project for basting up journalism and creating better ties with news publishers. Now, any expert working with an Indian SEO company can tell you about the newest announcement from Facebook’s box of secrets.… [ Read the rest ]

Posted on: 2 March 2017 | 5:46 am

5 Digital Marketing Trends that Will Dominate 2017

An era of digital marketing defined by quick social media changes, rising importance of mobile devices and accelerated prominence of video was ushered in by 2016. As 2017 is welcomed, it gives marketers the chance to wipe clean the chalkboard and develop new strategies to propel brands forward. Any reputed digital marketing agency, anywhere in the world, is aware of the ever-changing and highly-competitive nature of the digital marketing industry and can help you in developing result-driven campaigns for your product or service. With high levels of competitiveness and the added pressure of securing maximum ROAS, it is vital to integrate improved digital marketing techniques to your present campaign. Take a look at the top 5 trends that industry experts believe will dominate 2017. # Live video marketing via Instagram, Periscope and Snapchat Social media delivered plenty of surprises in 2016 and the most popular one was live streamed video. It may have took off last year, but marketers are of the opinion that 2017 is the year, when this trend will explode. Industry heavyweights are also of the opinion that by 2020, 75% of the world’s mobile traffic is going to be video. Apps, such as Instagram, Periscope and Snapchat, are rolling out user-friendly updates to allow brands communicate and engage with their target audience in real-time. Live video is much appreciated by the consumers because these videos are immediate, unscripted and authentic. Live video can be captured on mobile phones, tablets or professional cameras and streamed real-time to the Internet. The video can be viewed on smartphones or on the desktop. Instagram’s livestream broadcasting feature allows you to share exclusive behind-the-scene moments of your brand with your target audience. The followers of your Instagram account can view the video, while it is being broadcasted. The access to viewing the video is removed, once the broadcasting is complete.… [ Read the rest ]

Posted on: 30 January 2017 | 5:36 am

Understanding PPC Campaign and the Importance of Landing Pages in Boosting Conversion

As a business owner, do you want to advertise your products or services on the Internet, so that your targeted audiences can come to know of it and eventually opt for what you are offering? If yes, you must involve in digital marketing. Digital marketing includes different campaigns like, PPC or pay-per-click. To get the benefits of PPC for your business’ website, you must hire a reputed pay per click advertising agency. The professionals from such an agency can successfully implement PPC for your website, so that search engines like, Google and Bing get a specific fee every time a user clicks on the advertisements of your business. This can allow you to buy traffic for your website, instead of  relying solely on organic traffic. When you are paying the publishers, such as Google, your ad is displayed every time a visitor enters the keywords that are there in the content of your website. To do PPC effectively, professionals consider different factors like, the creation of effective landing pages. This is because, they are aware of the fact that without high-quality landing pages, a business owner cannot make profit from his or her initiatives of marketing on the Internet. In this blog, I am going to discuss in details more about PPC and the importance of landing pages for making PPC fruitful. As already discussed, PPC refers to paid advertisements. To get the maximum benefit from PPC, experts from PPC management services strive to lead the visitors to an optimized landing page, instead of a messed up homepage. Before I can discuss with you the details of PPC landing page campaigns, let me help you in understanding the strategy of PPC. # Understanding paid traffic – Paid traffic is very much different from organic traffic, though the final purpose of both is to increase the sale of a product or service.… [ Read the rest ]

Posted on: 30 December 2016 | 3:32 am

5 Essential Steps in the Making of a Mind Blowing Infographic

Are you a professional in the field of digital marketing? If yes, you must know about all the recent trends and tools of this sector, so that you can become an expert in the digital marketing agency where you work. One such tool, which has become very effective and popular in modern times is infographic. This tool is very efficient in content marketing. Before the coming of infographic, content marketers posted blogs for heightening their visibility on the result pages of search engines. But, in the era of infographic, lively images are combined with compact text to enlighten audiences on a variety of subjects. Unfortunately for the world of content marketing, many professionals had started using infographics only for the purpose of link baits. Adequate research was not conducted before making them and they were not written or designed with expertise. Thus, many came to the conclusion that infographics were not really useful. But, this is not true. If created in the proper manner by professionals of a digital marketing agency India, infographics can be proficient in appealing to the audiences. Moreover, as a large number of people now surf the Internet from mobile devices, the attention span of audiences is very short. In this case, visual content, such as infographics prove to be very efficient. It has been seen that infographics of a good quality have been liked and shared three times more than any other form of content. So, instead of demeaning the true value of an infographic by engaging in link bait, you can use this visual form of content marketing in a more effective manner. For that, it is important to create an impressive infographic. In this blog, I shall guide you through the essential steps of making an infographic, so that you can do digital marketing in a successful manner.… [ Read the rest ]

Posted on: 17 December 2016 | 4:55 am

Discussing 5 Different Dimensions of Accelerated Mobile Pages

You might have come across the term ‘AMP’ several times recently. This must have made you curious to find out what AMP stands for and implies. AMP stands for Accelerated Mobile Pages. The AMP project has been designed by Twitter and Google. The task of AMP is to make mobile pages load really fast. As a professional in an SEO company, you must be aware of the fact that an increasing number of users now surf the Internet from their smartphones. So, you must implement effective SEO techniques to optimize the mobile websites of your clients. This can improve the rankings of your client’s site, increase the traffic it receives and generate more revenues. This blog speaks about AMP, its use and impact on the ranking and success of a website. AMP – An Idea This project was announced by Google last October. AMP is an open-source initiative, dedicated to make the performance of mobile web better. It is not new for Google to come up with new strategies or projects. This new project was an answer to Apple News and Facebook’s Instant Articles. But, it is important for you to note and understand the difference between AMP and the other two initiatives. To use the other two initiatives, you must enter into a partnership with Facebook or Apple. But, you can use Google’s new initiative for a mobile-friendly web to create web pages, without fulfilling the above criterion. Whenever Google comes up with a new initiative, the SEO world wakes up to a chaotic morning. There are fervent musings on what the initiative means, how it can be used or implemented and what can be its possible effects. The same contemplation began among the professionals of every Indian SEO company, when Google announced about AMP. However; the contemplation did not last long this time.… [ Read the rest ]

Posted on: 21 November 2016 | 1:05 am

Penguin 4.0 and its Effects on your Website

Do you want your business’ website to rank higher in the result pages of search engines? In that case, you must hire a reputed Indian SEO company. The professionals from such a company can optimize your website effectively so that it ranks higher in the result pages of popular search engines like Google and Bing. Holla!!! Penguin 4.0 is here. And, we are now going to see what this blog has got to do with this new algorithm update. A high rank can yield numerous benefits to your website. It can boost the traffic that your site generates by leaps and bounds. When more people visit your site, the chances of getting more customers increase manifold. A website with a high rank and many visitors easily forms a loyal customer base of its own. To effectively optimize your website, the professionals of the SEO company you hire must implement certain updated techniques. Moreover, they must also abide by the rules the popular search engines set for the websites. Not following them might cause the websites to be heavily penalized. For example, if a search engine finds out that a site is being promoted unethically, they blacklist the site at once. If the SEO professionals you have hired follow the algorithms of search engines, they can surely optimize your website in a better way. To help the professionals in their work, search engines too, never lag behind in their duties. They update their algorithms from time-to-time so that SEO experts can efficiently optimize the websites of their clients. This brings us to the topic of the blog you are currently reading. After a wait of few years and some usual fluctuations, Google has a good news for the professionals of SEO companies. Sources from Google has confirmed that its Penguin algorithm update is coming and that too, in all major languages.… [ Read the rest ]

Posted on: 2 November 2016 | 7:39 am

9 Key Elements Of A Digital Marketing Agency in India

It is all about selling the services correctly. There are quite a few scenarios that would be affected if the right types of services are not being provided by a digital marketing agency in India. It is all about getting the basics right. Remember, digital marketing can be quite tricky. It doesn’t involve the physical presence of humans. There would be no verbal interaction. The entire impact would depend on the web based strategies being introduced for the part. Digital marketing is a vast concept that must be handled with care. Professional services available in India should be consulted to get the feel of how to get things properly streamline. Hiring a digital marketing agency should be done at the earliest of stages. It should not be done at a stage when things have become extremely critical and there tends to be some stagnation to be faced by the company due to heavy competition. Remember, a proper marketing campaign would definitely grow with the company and would change the course as per the situation of the business. However, it would also play safely in keeping the charge of the necessary identity aspects like voice, reputation, and brand. No matter how far you have gone, it would never be too late to invest in your business’s online visibility. It is absolutely not important to discuss the industry you are from. What matters most is figuring out the targeted set of customers. You need to highlight yourself as the best in business no matter what the competitors are demanding for. You simply need to focus on your own credentials. That’s it. Be positive and confident in your abilities and the services being offered by your business. A reputed digital marketing agency in India would never guarantee the outcome but would try its level best to deliver and meet the expectations.… [ Read the rest ]

Posted on: 19 September 2016 | 3:05 am

18 Essential LinkedIn Marketing Strategies To Make Your Presence Count.

LinkedIn is probably one of the most popular business-based social networking sites available today. The fact is, I am an active member of it and have enjoyed tremendous advantages using it. This popular social networking site continues to increase its member list. Presently, the number is somewhere around 400 million! But my question to you is: “are you being able to use this excellent social networking portal to its full potential?” Speaking from my personal experiences and feelings, LinkedIn could be extremely beneficial and powerful. Once you are accustomed to all the hidden features of the platform, scenarios would become bigger and better.  LinkedIn marketing has proved to be a saving grace for my business. I am sure that it would serve your purposes well, too. Before providing you with some essential tips and tricks on how to utilize the resources of LinkedIn in a more effective way, allow me to brief you about this social portal. What exactly is LinkedIn? LinkedIn is a social sharing platform launched in 2003. Standing in the present era, it is rated 3rd in the popularity list for social sharing network sites, standing just behind Facebook and Twitter. However, LinkedIn is primarily centered on careers and professions. It is a social sharing network to get connected with professionals, business partners, colleagues, potential clients, etc. The entertainment part is lagging in LinkedIn. But, at the same time, it is a high utility platform for anyone and everyone who are more into career and profession. Now, coming back to my actual intention – to make you and all my readers utilize the resources of the LinkedIn marketing agency in a more convincing way. Let’s start: You need to customize your URL for a public profile One secret to easy sharing is through customization. I have achieved tremendous success in customizing my LinkedIn public profile based URL.… [ Read the rest ]

Posted on: 16 August 2016 | 5:50 am