Facebook is Changing – An Account of its Latest Updates

Social media fans, there is a new kid in town. Wondering what it is? Shedding light – Facebook is now making significant changes in its algorithm. They are changing the way they are ranking stories. They now add and update signals to their ranking algorithm. If you are anxious to know why Facebook is on a role, you must know that the social media platform is eager to generate more and more traffic by showing authentic content. How? To get an answer to your question, you may seek the help of an SMM company, where social media experts are constantly endeavoring to advertise client companies on social media platform in an ethical manner. They keep themselves up-to-date about the latest changes and updates to social media sites like Facebook, Twitter, and Instagram to make sure that their clients are always on top. Coming to the point, one can say that Facebook is actually reducing spammy and misleading posts. I don’t think there is any need to mention that most of you have clicked on sensational and seductive content at some time or the other, only to realize that you are being welcomed into a labyrinth of more and more useless stuff that solely aims to generate crowd (read traffic). Quite frustrating I must say, this is. In short,  has called a war against fake news and has taken up the sword to enhance news literacy. This is not the first time that Facebook has reacted to the fake news. It has taken the following steps earlier. Do take a look. Come up with an update sending a clear warning to fake news and hoaxes. Started the Facebook Journalism project for basting up journalism and creating better ties with news publishers. Now, any expert working with an Indian SEO company can tell you about the newest announcement from Facebook’s box of secrets.… [ Read the rest ]

Posted on: 2 March 2017 | 5:46 am

5 Digital Marketing Trends that Will Dominate 2017

An era of digital marketing defined by quick social media changes, rising importance of mobile devices and accelerated prominence of video was ushered in by 2016. As 2017 is welcomed, it gives marketers the chance to wipe clean the chalkboard and develop new strategies to propel brands forward. Any reputed digital marketing agency, anywhere in the world, is aware of the ever-changing and highly-competitive nature of the digital marketing industry and can help you in developing result-driven campaigns for your product or service. With high levels of competitiveness and the added pressure of securing maximum ROAS, it is vital to integrate improved digital marketing techniques to your present campaign. Take a look at the top 5 trends that industry experts believe will dominate 2017. # Live video marketing via Instagram, Periscope and Snapchat Social media delivered plenty of surprises in 2016 and the most popular one was live streamed video. It may have took off last year, but marketers are of the opinion that 2017 is the year, when this trend will explode. Industry heavyweights are also of the opinion that by 2020, 75% of the world’s mobile traffic is going to be video. Apps, such as Instagram, Periscope and Snapchat, are rolling out user-friendly updates to allow brands communicate and engage with their target audience in real-time. Live video is much appreciated by the consumers because these videos are immediate, unscripted and authentic. Live video can be captured on mobile phones, tablets or professional cameras and streamed real-time to the Internet. The video can be viewed on smartphones or on the desktop. Instagram’s livestream broadcasting feature allows you to share exclusive behind-the-scene moments of your brand with your target audience. The followers of your Instagram account can view the video, while it is being broadcasted. The access to viewing the video is removed, once the broadcasting is complete.… [ Read the rest ]

Posted on: 30 January 2017 | 5:36 am

Understanding PPC Campaign and the Importance of Landing Pages in Boosting Conversion

As a business owner, do you want to advertise your products or services on the Internet, so that your targeted audiences can come to know of it and eventually opt for what you are offering? If yes, you must involve in digital marketing. Digital marketing includes different campaigns like, PPC or pay-per-click. To get the benefits of PPC for your business’ website, you must hire a reputed pay per click advertising agency. The professionals from such an agency can successfully implement PPC for your website, so that search engines like, Google and Bing get a specific fee every time a user clicks on the advertisements of your business. This can allow you to buy traffic for your website, instead of  relying solely on organic traffic. When you are paying the publishers, such as Google, your ad is displayed every time a visitor enters the keywords that are there in the content of your website. To do PPC effectively, professionals consider different factors like, the creation of effective landing pages. This is because, they are aware of the fact that without high-quality landing pages, a business owner cannot make profit from his or her initiatives of marketing on the Internet. In this blog, I am going to discuss in details more about PPC and the importance of landing pages for making PPC fruitful. As already discussed, PPC refers to paid advertisements. To get the maximum benefit from PPC, experts from PPC management services strive to lead the visitors to an optimized landing page, instead of a messed up homepage. Before I can discuss with you the details of PPC landing page campaigns, let me help you in understanding the strategy of PPC. # Understanding paid traffic – Paid traffic is very much different from organic traffic, though the final purpose of both is to increase the sale of a product or service.… [ Read the rest ]

Posted on: 30 December 2016 | 3:32 am

5 Essential Steps in the Making of a Mind Blowing Infographic

Are you a professional in the field of digital marketing? If yes, you must know about all the recent trends and tools of this sector, so that you can become an expert in the digital marketing agency where you work. One such tool, which has become very effective and popular in modern times is infographic. This tool is very efficient in content marketing. Before the coming of infographic, content marketers posted blogs for heightening their visibility on the result pages of search engines. But, in the era of infographic, lively images are combined with compact text to enlighten audiences on a variety of subjects. Unfortunately for the world of content marketing, many professionals had started using infographics only for the purpose of link baits. Adequate research was not conducted before making them and they were not written or designed with expertise. Thus, many came to the conclusion that infographics were not really useful. But, this is not true. If created in the proper manner by professionals of a digital marketing agency India, infographics can be proficient in appealing to the audiences. Moreover, as a large number of people now surf the Internet from mobile devices, the attention span of audiences is very short. In this case, visual content, such as infographics prove to be very efficient. It has been seen that infographics of a good quality have been liked and shared three times more than any other form of content. So, instead of demeaning the true value of an infographic by engaging in link bait, you can use this visual form of content marketing in a more effective manner. For that, it is important to create an impressive infographic. In this blog, I shall guide you through the essential steps of making an infographic, so that you can do digital marketing in a successful manner.… [ Read the rest ]

Posted on: 17 December 2016 | 4:55 am

Discussing 5 Different Dimensions of Accelerated Mobile Pages

You might have come across the term ‘AMP’ several times recently. This must have made you curious to find out what AMP stands for and implies. AMP stands for Accelerated Mobile Pages. The AMP project has been designed by Twitter and Google. The task of AMP is to make mobile pages load really fast. As a professional in an SEO company, you must be aware of the fact that an increasing number of users now surf the Internet from their smartphones. So, you must implement effective SEO techniques to optimize the mobile websites of your clients. This can improve the rankings of your client’s site, increase the traffic it receives and generate more revenues. This blog speaks about AMP, its use and impact on the ranking and success of a website. AMP – An Idea This project was announced by Google last October. AMP is an open-source initiative, dedicated to make the performance of mobile web better. It is not new for Google to come up with new strategies or projects. This new project was an answer to Apple News and Facebook’s Instant Articles. But, it is important for you to note and understand the difference between AMP and the other two initiatives. To use the other two initiatives, you must enter into a partnership with Facebook or Apple. But, you can use Google’s new initiative for a mobile-friendly web to create web pages, without fulfilling the above criterion. Whenever Google comes up with a new initiative, the SEO world wakes up to a chaotic morning. There are fervent musings on what the initiative means, how it can be used or implemented and what can be its possible effects. The same contemplation began among the professionals of every Indian SEO company, when Google announced about AMP. However; the contemplation did not last long this time.… [ Read the rest ]

Posted on: 21 November 2016 | 1:05 am

Penguin 4.0 and its Effects on your Website

Do you want your business’ website to rank higher in the result pages of search engines? In that case, you must hire a reputed Indian SEO company. The professionals from such a company can optimize your website effectively so that it ranks higher in the result pages of popular search engines like Google and Bing. Holla!!! Penguin 4.0 is here. And, we are now going to see what this blog has got to do with this new algorithm update. A high rank can yield numerous benefits to your website. It can boost the traffic that your site generates by leaps and bounds. When more people visit your site, the chances of getting more customers increase manifold. A website with a high rank and many visitors easily forms a loyal customer base of its own. To effectively optimize your website, the professionals of the SEO company you hire must implement certain updated techniques. Moreover, they must also abide by the rules the popular search engines set for the websites. Not following them might cause the websites to be heavily penalized. For example, if a search engine finds out that a site is being promoted unethically, they blacklist the site at once. If the SEO professionals you have hired follow the algorithms of search engines, they can surely optimize your website in a better way. To help the professionals in their work, search engines too, never lag behind in their duties. They update their algorithms from time-to-time so that SEO experts can efficiently optimize the websites of their clients. This brings us to the topic of the blog you are currently reading. After a wait of few years and some usual fluctuations, Google has a good news for the professionals of SEO companies. Sources from Google has confirmed that its Penguin algorithm update is coming and that too, in all major languages.… [ Read the rest ]

Posted on: 2 November 2016 | 7:39 am

9 Key Elements Of A Digital Marketing Agency in India

It is all about selling the services correctly. There are quite a few scenarios that would be affected if the right types of services are not being provided by a digital marketing agency in India. It is all about getting the basics right. Remember, digital marketing can be quite tricky. It doesn’t involve the physical presence of humans. There would be no verbal interaction. The entire impact would depend on the web based strategies being introduced for the part. Digital marketing is a vast concept that must be handled with care. Professional services available in India should be consulted to get the feel of how to get things properly streamline. Hiring a digital marketing agency should be done at the earliest of stages. It should not be done at a stage when things have become extremely critical and there tends to be some stagnation to be faced by the company due to heavy competition. Remember, a proper marketing campaign would definitely grow with the company and would change the course as per the situation of the business. However, it would also play safely in keeping the charge of the necessary identity aspects like voice, reputation, and brand. No matter how far you have gone, it would never be too late to invest in your business’s online visibility. It is absolutely not important to discuss the industry you are from. What matters most is figuring out the targeted set of customers. You need to highlight yourself as the best in business no matter what the competitors are demanding for. You simply need to focus on your own credentials. That’s it. Be positive and confident in your abilities and the services being offered by your business. A reputed digital marketing agency in India would never guarantee the outcome but would try its level best to deliver and meet the expectations.… [ Read the rest ]

Posted on: 19 September 2016 | 3:05 am

18 Essential LinkedIn Marketing Strategies To Make Your Presence Count.

LinkedIn is probably one of the most popular business-based social networking sites available today. The fact is, I am an active member of it and have enjoyed tremendous advantages using it. This popular social networking site continues to increase its member list. Presently, the number is somewhere around 400 million! But my question to you is: “are you being able to use this excellent social networking portal to its full potential?” Speaking from my personal experiences and feelings, LinkedIn could be extremely beneficial and powerful. Once you are accustomed to all the hidden features of the platform, scenarios would become bigger and better.  LinkedIn marketing has proved to be a saving grace for my business. I am sure that it would serve your purposes well, too. Before providing you with some essential tips and tricks on how to utilize the resources of LinkedIn in a more effective way, allow me to brief you about this social portal. What exactly is LinkedIn? LinkedIn is a social sharing platform launched in 2003. Standing in the present era, it is rated 3rd in the popularity list for social sharing network sites, standing just behind Facebook and Twitter. However, LinkedIn is primarily centered on careers and professions. It is a social sharing network to get connected with professionals, business partners, colleagues, potential clients, etc. The entertainment part is lagging in LinkedIn. But, at the same time, it is a high utility platform for anyone and everyone who are more into career and profession. Now, coming back to my actual intention – to make you and all my readers utilize the resources of the LinkedIn marketing agency in a more convincing way. Let’s start: You need to customize your URL for a public profile One secret to easy sharing is through customization. I have achieved tremendous success in customizing my LinkedIn public profile based URL.… [ Read the rest ]

Posted on: 16 August 2016 | 5:50 am

11 Facts Everyone Must Know About New Age Digital Marketing & SEO Services India

What type of services should you expect from a digital marketing agency? More importantly, why do you require their help and guidance?  What are you expecting to receive from them? These are crucial questions that need to be sorted out while looking for a digital marketing agency. # Why there is a requirement to hire digital marketing agency for a web project First of all, an SEO company in India would be required to get your online presence populated through the virtual world. They have the right expertise and knowledge to make your site receive the best visibility after being placed through the search engines. Remember, if you are planning to make a formidable reputation in the virtual world of webs and spiders, taking help and guidance from digital marketing experts is an absolute must to undergo. # What services should be expected from the digital marketing agency you have chosen? When looking for digital marketing experts, there are many clients who would expect everything associated with digital marketing. But that must not be the case. Digital marketing is a huge concept. There are many SEO services India that would offer specialized services in certain categories of digital marketing. A company may well have specialization in PPC but may not be much proficient in content writing. There could also be digital marketing agencies who offer strong link building and keyword placement services, but at the same time might not have proficiency in other categories like social media and email marketing. It may happen. These are common things with a specialized organization. Henceforth, you need to understand your requirements for the purpose before approaching a digital marketing agency. # Question yourself “Should it be viable to go for every single marketing approach? Or shall I figure out selective approaches to excel in certain areas of marketing and risk out other options available?… [ Read the rest ]

Posted on: 25 July 2016 | 4:36 am

Boost your Online Presence – 29 Powerful Internet Marketing Strategies for Better Visibility of your Business

If you are reading this blog, you have already given some serious thought to digital marketing. With 2016 reaching its mid-point, more and more businesses have emerged, leading to increased competition. If you own a start-up, you need to stay ahead of your competitors and only digital marketing can help you in this matter. However, the world of Internet marketing is erratic and you need to stay alert for grabbing the best opportunity at the right moment. In this regard, a digital marketing agency can help you out with the most useful strategies of Internet marketing. This blog enlists some important digital marketing strategies. # Set a goal Whether you want to increase your client base, build brand or stay ahead of your competitors, setting up a goal is important before opting for digital marketing strategies. Without a proper objective, you might as well find yourself in the murky waters of the labyrinth called digital marketing. # Go mobile The masses have gone mobile and so should you. Mobile optimization, mobile search and mobile conversion; what else do you need to be convinced that your Internet marketing strategies should adhere to mobile devices. # Know about your audiences The experts at the digital marketing agency in India you hire can tell you how to get details about your audiences. Tell them that you have what they need. All they have to do is fill up a form with their names, contact information and requirements. # Show them you care Now, that you have data about your visitors and have realized what they need, it’s time to offer them tailored products as per their needs. This shows your visitors that you have invested time and effort to identify what exactly can help them meet their needs. # Invite them to receive more information Use a call-to-action to invite them to call you or subscribe to your newsletters.… [ Read the rest ]

Posted on: 27 June 2016 | 12:40 am