Is Investing in Social Media Marketing Strategies a Good Idea?

Marketing is the key to reach maximum number of customers and these days digital marketing is not restricted to websites anymore. Social media is very popular nowadays and gives you a universal platform to reach maximum number of potential customers. Sites like Facebook, Twitter, Google+ and Pinterest can help you connect with the customers emotionally and boost your brand image. If your company still does not have a Facebook or Twitter account, then you are simply allowing your competitors to beat your business. You can hire a SMM company for your social media marketing campaign or take care of your marketing campaign personally. However, every type of marketing requires through knowledge of the field and thus, it is wise to hire a team of professionals for planning proper social media marketing strategies. If you are still in doubt about social media marketing and think that it is a waste of money, then here are some facts that you need to know. Reasons for Investing in Social Media Marketing Strategies # You get the opportunity to see what your customers are talking about: One of the biggest benefits of SMM is that you get to see what your fans and followers are sharing on their wall. The posts are tweets help you understand what excites them and what they may like to hear from your brand. Once you study the fans for a couple of weeks, you can realign your social media marketing strategies to get closer to them emotionally. For example, suppose you are a hotelier and find that your target audience support eco-friendly efforts of corporate houses. So, if you are recycling water for your hotel, you can inform people about your eco-friendly move to earn their respect. Always remember that branding differentiates a company from another. When your brand becomes popular, you can charge hundreds of dollars for a product or service.… [ Read the rest ]

Posted by on 21 October 2014 | 2:49 am

Boost Local Search Rankings with These Steps

If you are worried about your low local search rankings, I presume you have been leaving out on the right and effective ways to fetch good ranks. In order to drive out your worries and see your business soar high on local search ranking lists, at first you need to be aware of the key local search ranking factors. Only after gathering knowledge about them, you will be able to perform the steps that this article will tell you to improve local search rankings. Here, I would like to mention that in case you are not convinced about your proficiency in doing the job on your own, you should take professional help. There are many SEO services India and you must choose the most capable one among them. Before I start jotting down the steps, let’s know why local search optimisation is valuable for a business. A look at the following statistics will reflect the reasons. Do you know local searches contribute to higher purchases compared to national searches? At least four out of five customers resort to search engines for seeking regional information. More than 50 percent of customers walk in to a store within a day after performing local searches on mobile devices. Following are the steps that will enhance your local search rankings. If your SEO skills are bang on, you can carry out the tasks with perfection. If not, you can easily take help of any efficient SEO services India to fulfil them flawlessly. Local Search Ranking Factors under On-page SEO Bid for the Most Effective Keywords Choosing the right keywords is of immense significance since it is only by keywords a user performs search. You must pick up those keywords that are popular (good search volume) but low on competition. Your chosen keywords must feature your location or the area where your business is based.… [ Read the rest ]

Posted by on 14 October 2014 | 1:34 am

How to Create High Quality Backlinks for Your Website Naturally?

The fact that the only way to take your website up in Google rankings is to build quality backlinks is no news now. But, you may be wondering “how to create backlinks for my website without resorting to guest posts or some other kind of exchange?” Well, do not worry; you still can get authoritative sites linking to you. Here‘s how. I would like to begin the discussion with a new kind of method of link building, which is being called The Moving Man Method; and it is producing quality results. Thinking “how to create backlinks for my website”? Go The Moving Man Method way It comprises 3 simple steps: Finding resources or sites that have changed names, moved to a new domain or have shut down. Finding site linking to the old page. Giving them a heads up about their outdated link. Now I will be elaborating on the steps. Step 1: Find outdates sites Under this you will have to find sites in your industry that have: Changed the names of their sites Migrated to a new URL Stopped updated a resource Stopped offering a service Closed operations How to find Moving Man Opportunities? Keep an eye on the popular websites, so that you get to know when they rebrand. Ask any SEO company and it will tell you that there are dozens of businesses that rebrand or change their names every single day. For this you can keep an eye on the press release sites, as businesses generally announce their name change in these websites. Besides, you can also check Google News. All that you need to do is type “rebrands as” and search in Google News. You will find several businesses that have recently rebranded or have moved to a new URL. Use search strings to find out site features that does not exist anymore Businesses often shut down a feature or another in their site, like Google did with Google Reader.… [ Read the rest ]

Posted by on 26 September 2014 | 3:16 am

Give your Content a High Ranking with LSI Keywords

Do you have a strong belief that stuffing your web content with as much as keywords will get it a high ranking on search engine? Well, you have to drive away this wrong notion as soon as possible. Excessive usage of keywords makes content sound artificial. Readers find it extremely annoying to go through a piece where keywords pop up in every five or six lines. Although keywords are necessary to make an article visible on the web, going overboard with them is one of the worst mistakes you can commit to spoil your content.2 to 3 percent of keyword density should be maintained in order to give a content a good ranking. Talking about ranking of content, you must be aware of the fact that according to the recent trends, every SEO Company in India is focusing on LSI, also called long-tail keywords instead of small phrase ones to rank content higher on search engine. LSI Keywords – A Brief Description The full form of LSI is latent semantic index. As already stated in previous paragraph, it is also called long-tail or long-phrase keywords. In simplest terms, LSI refers to the identification of plurals and synonyms to the main keywords. Long-tail keywords are more specific and search-engine friendly. It is important to make an article lucid and sound natural. The inclusion of LSI keywords lends a natural tone to an article since they are more specific and relevant. Every search engine evaluates content and seeks for other words relevant to the main keywords present in the content. This relevancy makes content visible. If you use LSI, you will be in an advantageous position when it comes to getting your content a decent rank on search engines. Why should you use LSI keywords? Whether it is website content, an article, a blog post or even a whitepaper, use of long-tail keywords can benefit you in various ways.… [ Read the rest ]

Posted by on 9 September 2014 | 5:20 am

Get to Know About the 6 Most Important SEO Metrics

As a business owner, you certainly wish for a high ranking on Google. In order to fulfil this wish, you have to put a lot of hard work. To make a SEO campaign successful you need to monitor certain metrics on a regular basis. There are six most important SEO metrics and I will let you know what they are in the following discussion. In case, you are unable to do the tracking yourself, you can contact a good SEO Company India to help you with this. Successful SEO Techniques with Six SEO Metrics 1. Ranking – What it takes to obtain a good raking on search engine? Majority will answer keywords. But, let me tell you that this is not the only thing that results into a decent rank. It is fine that you have picked up a few keywords and they are making your website very much visible, but the important thing is whether that visibility is getting you high numbers of conversion and good revenue. An effective search engine optimisation plan laying emphasis on various other factors like, quality and relevant content and uncluttered landing pages is something that can assure you success. Execute the plan keeping in view your conversion goals and profit margins. 2. Bounce rate – This is one metric that many neglect and the result of the negligence cost them very badly at the end. If your keywords are ranking high and your pages are experiencing low bounce rates, all is well. In case, the keywords are ranking high, but pages seem to have a high bounce rate, all is certainly not well. It may mean that you are wasting time on wrong keywords and your site content is not up-to-the-mark. If this is the case, make sure that you devote considerable amount of time on right keyword selection.… [ Read the rest ]

Posted by on 29 August 2014 | 7:14 am

The New Google Update, Pigeon: An Overview

On the 24th of July, 2014, Google officially launched a new algorithm called Pigeon update, which is a local search update. A SEO Company India has said that this update does not affect online businesses and retailers as much as it does brick and mortar stores by modifying the listings of local directory. So what does it exactly do and how is your business affected by it? Well, before we delve into that let us first see what the update is and how it works. What is Google Pigeon Update and How does it Work? While the update will be making changes at the back end of the network, its impact can be felt in the front end by the searchers. The algorithm is meant to offer accurate and relevant search results for local businesses which are closely associated with traditional search signals and rankings. The new algorithm uses the web search capabilities of Google on a much deeper level. This means that the local listings will now be displayed like the regular search results with less favouritism toward Google Places listings. Currently only U.S. English results are being affected by the Pigeon update. No information has been given regarding when will the other languages and locations start getting affected by it. However, you may want to know what has been the effect of the algorithm. Well, it has allowed local directory sites and listings get better ranks and visibility in Google search results than they did earlier. Why this Google Update? While the reason behind Pigeon update has remained undisclosed, there were speculations regarding why Google introduced Pigeon. Way back in the year 2012, when Google Places was released, online directories, such as Yelp started noticing a decline in the rank of Google. It appeared that Google was manipulating results to place its own listings ahead of that of Yelp and other search directories; and this was being done regardless of the search string, popularity and any other SEO practices.… [ Read the rest ]

Posted by on 20 August 2014 | 2:27 am

7 Superb Steps to Catch Reader’s Attention

The one and only goal of marketing is to gain attention of maximum number of potential customers. When it is online marketing, content is the weapon to accomplish this goal. A marketer needs to present his content in the most startling way so that a reader is impressed, feels interested in a product or service and finally buys the product or avail the service. As a content creator, you need to exploit your creativity to design content in the best possible way. In case you are falling short of any smart ideas, you can take help of the following step-by-step guide. You can carry out the steps by yourself, but if you are not sure doing so, you can pass on the responsibility to a reputed India SEO Company. The points mentioned below are nothing exclusive. They are the basics and essentials often overlooked by many content creators. This negligence thwarts the progress of an online marketing campaign. However, you should not commit the mistake of ignoring the worth of the following seven steps for capturing reader’s attention. Focus on your Target Audience Before you start creating content, take some time out to decide who your target audience are. Unless and until your content caters to your niche audience, can you expect to gain reader’s interest? The answer is obviously ‘no’. If your content maintains relevancy, readers will get attracted to your website/blog and keep coming back to look for more content regarding their area of interest. So, make it a point to craft content with strong focus on your prospective customers. Provide Quality Content Quality content is what every reader wants on the web world. Unfortunately, readers come across many spammed and duplicate online resources. These lead to negative user experience. Quality content is not one which is unique (not copied) and grammatically correct.… [ Read the rest ]

Posted by on 13 August 2014 | 4:27 am

Smart Ways to Optimize Social Media Channels

Many conceive the term “optimization”, to be a complex mathematical and data analysis process. The approach seems to be the sole work of a technical geek. Although it is the core activity of a company to enhance its social presence, but it is simple enough for everyone to understand and act upon it. In fact, it is all about realizing the marketing efforts in online platform. Companies of small, medium, and large scale are leveraging the maximum expertise offered by SEO Company India. Through methodical experiment, the SEO firms are figuring out the better ways to present the existing and upcoming company resources. Expertise to Drive in Traffic Nevertheless, the companies face challenges from the escalating competition of the online marketing trend. Due to the lack of expertise and resources, most of the companies fall far too short in attracting the web traffic to their official website, pages, and other networking accounts. You can avoid the wasted opportunities in generating leads, by implementing the strategic efforts in your social media profile planning. This easy-to-use guide will help you optimize your collective networking media channels such as Facebook, Google+, Twitter, LinkedIn, and other networking accounts to drive in the traffic and generating leads for conversion. Visual Dimension of Social Media Images The banner images of the networking media accounts are the face of your brand. It depicts your company’s personality and credence. You need to pay special attention to the dimension and quality of the images that you upload as the banner image or other posts. To create an impeccable impression about your brand, there should not be any cropping distortion or pixilation of the images, as they are the visual presentation of companies’ activities. Optimal Post Frequency for Sweet Spot It is worth collecting a considerable amount of data to track the most advantageous post frequencies of different social media accounts.… [ Read the rest ]

Posted by on 1 August 2014 | 8:17 am

Unfolding the Secrets of a Perfectly Optimised Page

Many say perfection is an illusion and it can never be achieved. But, I disagree because I have come across what it takes to optimise a page perfectly. After spending several years in the vast and intriguing field of search engine optimisation, I have realized that just good quality content is not the key to success. It is the amalgamation of multiple factors that help you to optimise your page in the most appropriate manner. Of course, you have to blend each of the factors in equal proportions so that the final output is nothing short of excellent. If you are not confident of doing this job on your own, you can consult an SEO Company in India for expert inputs. On-page SEO is an enormous field and constitutes several aspects that can affect search engine rankings of a site. The goal is to utilise every aspect in the best possible way so that the outcome is favourable and just pitch perfect. Now, the million dollar question is how to utilise them rightly? With search engines constantly evolving and sources of traffic increasing day by day, it may be confusing for a novice to determine how to achieve perfection in on-page search engine optimisation. If you are a beginner in this field and a bit baffled, take a look at the following paragraphs. Nine Secrets to Perfect On-page SEO 1. Use Short URLs – Short and keyword-rich URLs are the best. According to Google, the first five words in a URL are most important so it makes sense to include keywords within the first five words. Isn’t it? 2. Create Long-tail Tempting Title Tags – Gripping titles tags are indispensible for accurate on-page SEO. Also called title element, the title tag of a web page reflects a brief idea of the content on the page.… [ Read the rest ]

Posted by on 23 July 2014 | 2:02 am

8 Easy Steps to Engage Traffic from Google Other Than Link Building

Link building may give your business the much-needed attention from the biggest search engine in the world, but let me tell you there are other and much easier ways to rank high on the first page of Google. Building links is a difficult job and there is no such guarantee that this technique only will be adequate to spread brand awareness. Along with this, you have to steer your concentration on some other useful aspects to make sure that your India SEO Company website continues to engage traffic. Whether you own an established business or have just started out, these eight steps can guide you to the right path to achieve maximum visibility on the huge platform called Google. Step 1 Target your Niche Audience You must have heard the maxim that slow and steady wins the race. This is the secret to success for any business. In the beginning, it is beneficial to focus on regional customers. Jumping on to the bigger picture right at the start might cost you very badly. It is not at all an act of wisdom to incur hefty losses with hasty decisions. Instead of dreaming enormously high at the initial stage, it is advisable to stick to the basics at first. Do some research on your potential customers and identify the niche audience which can boost your website’s click-through-rates and gradually, enhance conversion rates. Step 2 Increase Website Traffic with Good Quality Content that is User-Friendly. Web content is considered high-quality when it succeeds to contain the following characteristics: 1. Informative 2. Easy-to-read 3. Error-free 4. Relevant to the topic 5. Unique First, if the write-up does not provide sufficient and useful information, it is of no use. Secondly, if the information is not penned down eloquently, readers will gain nothing from it. Third, the presence of typos, grammatical mistakes and wrong construction of sentences make articles a painful read.… [ Read the rest ]

Posted by on 14 July 2014 | 3:09 am