VISUAL COMMUNICATION AND ADVERTISING- a powerful weapon indeed!But, to be able to use this weapon, requires a lot of creativity, hard work, effective learning & skills.Today, the whole world is driven by the power of communication. From automobile industry to food industry, from corporate offices to entrepreneurship cells, our life is influenced by communication and advertising. Don't you agree?Our choices, our views, often tend to change when we are exposed to visuals and ideas. These visuals / advertisements are strong marketing tool to promote brands. WLCI School of Advertising and Graphic design aims to build young designers by providing professional training in the field of Advertising and Communication Design , it strives to build global designers par excellence by offering an international curriculum that develops Achievers.WLCI Design School provides the students with an extensive network with the industry. The students get exposed to the Advertising field through their traineeships and internship programs which are a part of the curriculum and they gain first -hand knowledge about the field.This field is very challenging and demands for novel and raw ideas which are not only creative but also, which connect with the people. WLCI has a industry oriented content, along with theoretical learning, it provides the students full freedom to experiment and explore. It also exposes them to workshop introduced to various techniques on lateral thinking and skills which make them stand apart from the crowd.So, for the creative genius who wish to develop a career in the field of Advertising& ommunication, WLCI is the call for you. For details, go to http://admissions.wlci.in/

Posted on: 20 May 2016 | 4:51 am

Fashion, Design and Media Entrance Exam 2016 ( AICET )

The WLCI Creative School All India Combined Entrance Test (AICET), applications are invited for the following programs for Undergraduate and Graduate Students.Important DatesLast Date for Online Registration: 16th June 2016Date of Written Test: 26th June 2016How to ApplyApply Online :- http://admissions.wlci.inThe WLCI Creative School offers programs for undergraduate and graduate students. These programs are designed to build a wide range of competencies, which enable students to join the creative field of their choice and develop into a well-rounded professionalWLCI Creative School aims to develop professional expertise and aesthetic aptitude in students to become successful professionals in their respective creative fields Application invited for the following course.Fashion TechnologyAdvertising & Graphic DesignMedia & Mass CommunicationExamination CitiesThe entrance test - AICET for all UG and PG Programs of WLCI will be conducted on 8th May 2016 in 31 cities at:Ahmedabad; Bangalore, Bhopal, Bhubaneswar, Chandigarh, Chennai, Cochin, Coimbatore,Dehradun, Delhi, Guwahati, Hyderabad, Jaipur, Jammu, Jodhpur, Kolkata, Kathmandu (Nepal),Lucknow, Mumbai, Nagpur, Patna, Pune, Ranchi, Surat, Vadodara, Vishakhapatnam, Shillong,Srinagar (J&K), Dhaka (Bangladesh), Colombo (Sri lanka) and Dubai (UAE)For more details, Visit :-  http://admissions.wlci.inSource: -http://blog.wlccollege.org/NEW/entrance-test-aicet-2016-fashion-design-media-and-graphic-design/

Posted on: 20 May 2016 | 4:50 am

What is Graphics Design?

What happens when you blend in images and text as in a few words or sentences to convey what you want to say or feel? Quite an experience to remember! Well, the catchy outcome, known as graphics design, is what has taken the world of design y storm as one of the most powerful tools of visual communication. Be it in the form f catchy illustrations on posters, advertisements, packages, newspapers or magazines, it is used in various places to reach out to a wide range of audience. his field of design, where words, symbols and images are combined innovatively, as added a new dimension to reading.  To foray into the world of graphics design, you need to have in-depth knowledge of global design trends, cultural practices and also changing market scenarios so that what you produce is relevant to the scenario. You need to learn all this to hone your imaginative, intellectual and analytical capabilities. A formal course will teach you how best to combine typography, visual arts and page layout techniques to create visual magic. You learn about different fonts and colours. You are also encouraged to draw inspiration from your daily life and add it to your repertoire of ideas. Most importantly, you are taught never to stop thinking. With a course in graphics design, you can work in advertising agencies, design studios, print and publishing, animation, web, internet, interactive multimedia, packaging, copywriting, media, films and photography. An institute where theory and practice are blended such that students can develop a range of professional skills is WLCI‬ School of ‎Design.

Posted on: 12 January 2016 | 1:10 am

Feedback of WLC College India on Website Maintenance

WLC College India reveals the importance of Website Maintenance. Read how to keep your website fresh and updated at minimum costs -> http://bit.ly/XlH2WX  Simple cheat sheet to improve the quality of a website and give it a more professional look !

Posted on: 29 October 2015 | 4:09 am

Graphic Designer Goals

From newspapers, books, hoardings to magazines and websites, almost every design that catches your fancy is the handiwork of a talented graphic designer. Starting with the fonts used on various print products to graphics moving around on the computer screen to any brochure you are checking out, it is graphic design staring at you. A creative process that blends in design, art and technology, graphic design rules supreme today.Since you constantly have to think out-of-the-box, the work involves a lot of  ideation and originality. With designs changing every other day, you need to attend a graphic design course to strengthen your designing skills and become an expert at using a variety of media to create interesting visuals that would perfectly convey the message. You must be able to place images and words so as to create a look that catches the eye of the audience by being clear and appropriate. It might be a big put-off if the display is too cluttered. Typography and images used are thus crucial.You gain knowledge of how best to use letters, shapes, forms, tones, textures and colours to grab attention. At a graphic design college, you are also encouraged to develop skills in common design software like Illustrator, Photoshop and In-Design to make designing more interesting and fun. Being passionate about your art and constantly striving to be innovative will take you a long way. A graphic design college that is sure to give you an edge over your contemporaries is WLCI‬ School of ‎Design that offers the latest graphic design courses. 

Posted on: 14 October 2015 | 2:04 am

Awe of Advertising

What is that one marketing gimmick that will never go out of fashion? No brownie point for guessing right. Advertising it is. No matter how great a product or service is, no one’s going to know about it unless it is advertised. Advertising does wonders for sale of products leading to more revenue being earned and ensuring its success.A few advantages are:Informs existing customers about the new product EEncourages them to buy it Helps to enhance the reputation of a brand Attracts new customers to give the product a trySlowly adds to the sale of a product thereby boosting the bottom line.Advertising translates into more sales over a period of time. A few things to keep in mind while preparing a campaign are:Target audience: Who is your prospective customer? It is foolish to use aged people in ads meant for the youth. Also, be specific as far as the message you are trying to convey is concerned. Design with Care: Do your research well and design your advertisement such that it throws light on the features and the benefits of the product or service. You will have to convince your audience why they need to buy it.Media of Choice: Select an apt vehicle to establish contact with your customers. Knowing your audience will help to choose the media. Using hoardings or televisions would be a better way to reach out to the older generation than the internet.There is no end to what you can attain with advertising and how to go about it. To know more, check out WLCI School of Advertising and Graphic Design at http://www.wlcidesign.in/

Posted on: 3 October 2015 | 12:07 am

Want To Be A Become Graphic Designer?

So you think you want to be a graphic designer? As one, you will be in charge of providing designs that have a high visual impact - for websites, advertising, books, magazines, posters and just about anything in need of a visual brand. Yes, you will have to create a look or a logo people will associate your client with. While you will get to develop your precious creative ideas, decide on the appropriate media and fonts, it will have to be in conjunction with your client’s demands. While the work requires creative flair and in-depth knowledge of the latest software, you must not forget to factor in what is professionally wanted of you - time, idea of cost involved and deadline that you will have to abide by.With a variety of businesses in need of designers to create a distinctive brand identity, you will always be in demand with a Graphics Design Course to your credit. A typical day at work would involve:Meeting clients to understand their requirements Sitting with the creative team to develop ideas and conceptsMaking rough sketches to illustrate ideasStarting actual work by developing design briefs based on info gathered through researchUsing photography and computer-aided design (CAD) to better your workPassing it on to copywriters, web developers and the team to take it forward.Being open to new inspirations and techniques will find you in good stead. For those interested in treading this path, WLCI‬ School of ‎Design offers Graphics Design Course in sync with industry demands. For more information, click on http://www.wlcidesign.in/

Posted on: 31 August 2015 | 5:55 am

Creative Call

Traditional courses are all so passe. In sync with changing times, young boys and girls are all for indulging their creative sides. A course in Advertising and Design is favored by those who like things quirky and have an innovative bent of mind.Advertising and design is the creation of visual artwork used in advertisements (ads), both in print as well as electronics media. Remarkable ads stay with us for a very long time. The impressive designs are created by talented graphic designers while jazzy lines to go with them are added by copy writers at advertising agencies.Courses in this field teach students not only the tricks of the trade but also give them practical training. While the design courses teach students how to use fancy fonts, illustrations and photographs to make their designs stand apart, the editorial ones tell them how go about composing a write-up to make the right impact.Advertising artwork differs from mainstream art in that the aim in advertising is to reach out and make an impact on the target audience so that they are convinced to go in for a particular product or service. An artist, on the other hand, draws to give expression to his/ her own thoughts.Those who are interested in this field must not only have innovative skills but also a decent idea of marketing to be able to sell their concepts. Rewards depend on how creative and innovative one can be! Of the various institutes offering a course in Advertising and Design, is WLCI - one of the leading design schools in India with pan India presence.

Posted on: 24 June 2015 | 2:08 am

How Culture and the Socio-Cultural Environment Influence the Advertising efforts

Culture and the socio-cultural environment have tremendous impact not only on the behavior of the customers but also on managers who map out and implement international/export management programs. Culture also influences the political/legal environment of a country, the way in which its economic system works, and the attitude towards competition. The most evident effects of culture may be on types, colors, designs and styles of products that can be sold in foreign markets. Generally, pork products cannot be marketed in Islamic countries, although a US-owned international chain of barbecue restaurants got permission to import pork into Malaysia that also houses sizable nonIslamic Chinese population. Road conditions, income level, tax and personal choices determine what sizes, colors, and horsepower will be used in the automobiles. For instance, high-tech Japanese toilets that have water sprays, warm-air drying, and heated seats did not sell in Arabic countries. Advertising colleges help students understand these subtle differences.  Culture also touches on the themes and presentations of advertisements. For instance an advertiser may picture a sophisticated man and women in a romantic setting while promoting television and diamonds and it will catch on in Europe and America but won’t be very effective in Japan. Sales shoot up exponentially when the theme was changed to a man in ordinary business dress giving diamond to his wife. Graduate programs in advertising enables students relate the impact of culture on advertising.Even methods of negotiations are influenced by culture. For instance US negotiators prefer direct statements and defend their position vigorously. They like to agree on a point-by-point basis and cover all contingencies in a written contract. On the other hand Japanese negotiators like to take time to know their potential associates first. They like to stave off arguments and confrontations and prefer to consider the agreement as a whole. They frequently consult among themselves and their colleagues at the company before agreeing to anything. Without properly understanding these finer nuances- it’s impossible for advertisers to excel in the highly competitive market.

Posted on: 15 April 2015 | 6:24 am

WLCI Reviews Career as a Design Illustrator

Be it books, magazines, advertisements or technical documents, you would hardly want to read any of them without proper drawings or diagrams, in other words, illustrations accompanying the write-ups. It is the job of an illustrator to make all that we read more attractive or easier to understand. So, if you are good at drawing, you might want to consider this field. Doing a course from a distinguished graphic design training institute, can help hone your skills to perfection. WLCI School of Advertising & Graphic Design is leading amongst, the various schools that offer graphic design across the country.Like any creative field this one too is full of challenges. Your work you would include:Sitting with authors, editors or designers to understand their requirements or briefs Deciding on the right set of drawings that would fit bestReadying the pictures by either drawing them by hand or using computer design softwareGetting the designs approved from the client and making changes if needed Ensuring that the work is completed within the stipulated deadlines.A few skills that find an illustrator in good stead are:Creativity and imaginationExcellent drawing skillsAbility to focus on the minutest detail Working knowledge of computer aided design softwareTime management skills so that deadlines are always metGood communication skills come in handy while making presentationsThe WLCI Advertising & Graphic Design Program encourages students to experiment with new ideas to produce effective design solutions. To become an efficient and professional illustrator acquire certification in illustration now !

Posted on: 25 February 2015 | 6:02 am

WLC College Feedback on the Visual Business

Gone are the days when graphic designing was just an art form. Designers today are crucial in the marketing field. What they bring to the advertising community is innovation and imagination. The creative minds bring in a perspective that strengthens the soul of a company. Souls that help the audience connect with the brand. Enhance your artistic attribute to prove invaluable in the business as well as graphic world ! Read more at  http://goo.gl/du36Cf

Posted on: 6 October 2014 | 6:40 am

Feedback of WLC College in Mumbai – Design Exhibition

An exhibition is defined as an organized platform displaying a selection of items. By hosting such events, an artist gets a stage where they can show the world their ingenious and inspired passion. WLC College understands the importance of getting a break in the industry of design means. With so many avenues, understanding how the students can benefit was a task. That is when the idea of hosting an exhibition came about.Check out WLCI’s Design Exhibition held in Mumbai - http://goo.gl/Hnatcv

Posted on: 1 October 2014 | 6:27 am

Review of WLC College on Modi’s Painting

A wise man called Edward Hopper once said – “If you could say it in words, there would be no reason to paint.”As per the folklore, a painter at Madison Square Garden immortalized PM Narendra Modi on canvas. This was done yesterday in New York during his visit to address the Indian – American community.  Sharing the stage was Indian singer Kavita Krishnamurthy, performing the song “I Love my India”.

Posted on: 29 September 2014 | 6:25 am

Review of WLCI School of Design by ex Student

WLC College India prides on the success of its students and alumni !Read the feedback of Sandeep Bose, alumni of WLCI School of Design at http://goo.gl/A2qDuz . His creative journey is shared as he continues to climb the ladder of success in his chosen field.

Posted on: 27 September 2014 | 5:36 am

Review of WLC College on Client Servicing

Client servicing is a bridge between the advertising agency and the client. This representative guides and builds the advertisement campaign and is vital in the process. WLC College reveals characteristics of a well crafted client servicing agent at http://tinyurl.com/qgjz2nz

Posted on: 26 September 2014 | 4:44 am

Review of WLC College on Graphic Design Consultant

A specialty in the field of designing, known as a Graphic Design Consultant is a lucrative post !Working as the third party, they are hired to shed light on a company’s image. They are the doctors of visual media. Providing accurate and relevant advice on necessary modifications is their job. Learn to be one at http://bit.ly/1tYoitW  

Posted on: 24 September 2014 | 6:55 am

WLC College – Design School Student Feedback and Testimonials

 The faculty and mentors at WLCI School of Advertising and Graphic Design cherish the experiences shared with the students. Our commitment to assist the students does not end with the programme. A lifelong bond is created as we help shape them into creative thinkers and do-er’s. Read student testimonials and feedback at - http://bit.ly/1mqdBig

Posted on: 23 September 2014 | 4:48 am

WLC College Feedback on a Successful Professional

Having control over one’s emotion is a blissful trait. It is vital to be successful in any and every profession. There are certain common characteristics from which one can learn and adapt. Know them in detail -> http://bit.ly/1wZzp8n

Posted on: 22 September 2014 | 6:27 am

Review of WLC College on GPS fitted Cuffs

Technology meets fashion !These stunning cuffs are actually wearable GPS bracelets that get connected to your Smartphone. They have been designed to send SOS signals to your loved ones. A button is fitted on the device, which once pressed sends a vibrating signal to your family member or guardian in emergency situations. Looks like a fashionable jewelry but acts as a savior.

Posted on: 20 September 2014 | 6:33 am

Feedback of WLC College on External Jury Presentation

WLC College’s Advertising and Graphic Design School had invited industry experts to come and evaluate student’s work. The jury members had a collective experience of more than 57 years. The members were Mr. Mani Jayaram, Ms. Alpna Verma and Mr. Rupam Borah. Full story at  http://tinyurl.com/m45sst6

Posted on: 19 September 2014 | 6:33 am

Feedback of WLC College on Steve Cutts creation

This is a still from “Where are they now”, an animated short film which showcases our childhood friend’s in the real world !Created by Steve Cutts, an Animation Guru, whose host of clients includes Google, Coca-Cola, Sony, Kellogg’s amongst many others. This video exposes Cutts’s interpretation of life after fame and recognition. WLCI School of Design asks you a deep abiding question – What do you think is better: to be a Has Been or a Never Was ?

Posted on: 17 September 2014 | 5:46 am

Review of WLC College on Stencil Making

WLCI School of Design recently hosted a Stencil cutting workshop for the students. Importance and uses of this fine art skill were elaborated. Many creative designs were produced; check out the students of WLCI Working on Stencils at http://bit.ly/1wnoB0D

Posted on: 16 September 2014 | 5:45 am

WLC College India Reviews the TALK Device

India is making a mark in the Innovation world !Credit goes to Arsh Shah Dilbagi, a 16 year old boy from Panipat. He has made a major breakthrough in helping the differently-abled TALK. The only finalist from Asia in the Google Global Science Fair 2014, he has done the nation proud.Arsh’s creation, TALK, is an augmentative and alternative form of communication device. It enables the user to put their thoughts into word by using their breath to signal the device by means of Morse code. See the inventor, operate his creation !

Posted on: 13 September 2014 | 6:03 am

Review of WLC College on Graphic Designers

If the words - creative and innovative, describe your personality. Then a career as a Graphic Designer is your only suffice !Aim for perfection but be willing to commit to satisfactory and you will lead a pleasantly successful life. Learn the art of Graphic Designing at - http://www.wlcidesign.in/

Posted on: 11 September 2014 | 6:02 am

WLC College Feedback on iPhone 6 and 6 plus

Apple Inc has announced that their latest products – iPhone 6 and 6 Plus will be available in the Indian Market by mid October. The 2 variants come in 4.7 inch and 5.5 inch screen display size respectively. They shall both operate on Apple A8 processor. The platform was also used to launch the Apple Smartwatch.

Posted on: 10 September 2014 | 6:27 am