2018 Wedding Trends: What to Expect in the New Year

By Kylie Carlson, International Academy of Wedding & Event Planning That critical time of year is here, when wedding pros prepare for the New Year by forecasting all of the upcoming trends. Our fourth annual International Wedding Trends Report is full of the latest predictions by the industry’s most trusted experts. We’ve included highlights of […] The post 2018 Wedding Trends: What to Expect in the New Year appeared first on Wedding Business Marketing | Bridal Advertising Solutions for Wedding Professionals.

Posted on: 9 January 2018 | 7:00 am

How to Navigate Politically Charged And Controversial Weddings

Recently, 80 zillion men and women who just OMG love the royals got something new to squee about: the upcoming nuptials of Prince Harry and American actress Meghan Markle. I expect Twitter and Instagram to explode during the actual ceremony. I mean that literally. Your computer, if you have the misfortune to be logged on […] The post How to Navigate Politically Charged And Controversial Weddings appeared first on Wedding Business Marketing | Bridal Advertising Solutions for Wedding Professionals.

Posted on: 21 December 2017 | 7:00 am

3 Tips For Dealing With Mothers-of-the-Bride

It’s not written about as often as it should be, but one of the dicier wild cards for wedding pros and their clients alike are the parents (usually the mother) of the bride and/or groom. How much authority and sway will she hold? If it’s not a lot, will she be okay with that? Is […] The post 3 Tips For Dealing With Mothers-of-the-Bride appeared first on Wedding Business Marketing | Bridal Advertising Solutions for Wedding Professionals.

Posted on: 14 December 2017 | 7:00 am

Should Wedding Pros Eat on the Job?

Last year, there was a spot of controversy over a Brides magazine piece which laid out which wedding pros a prospective bride and groom should or should not feed over the course of the big day. Specifically, the writer suggested that, in most situations, photographers ought not be fed. A lot of people objected to […] The post Should Wedding Pros Eat on the Job? appeared first on Wedding Business Marketing | Bridal Advertising Solutions for Wedding Professionals.

Posted on: 7 December 2017 | 7:00 am

Pricing psychology: Tricks so brides can’t say “no!”

Pricing psychology is not a new phenomenon. In fact, even if you look at the words “pricing psychology” or “strategic pricing,” you intuitively know what it means. Overall, it’s a tactic that takes advantage of customers’ emotional responses to certain price points. Since you’re in the wedding business, you’ve seen more than one emotional response, […] The post Pricing psychology: Tricks so brides can’t say “no!” appeared first on Wedding Business Marketing | Bridal Advertising Solutions for Wedding Professionals.

Posted on: 5 December 2017 | 9:02 am

3 New Twists For Creepy Wedding Traditions

This week’s inspiration is based on this writeup in The Insider of “7 popular wedding traditions that are actually super creepy.” The writer, Lindsay Mack, is either a master of deadpan humor or understates everything in life. I hope it’s the former. I am amused when editors are such to slaves to style that they […] The post 3 New Twists For Creepy Wedding Traditions appeared first on Wedding Business Marketing | Bridal Advertising Solutions for Wedding Professionals.

Posted on: 30 November 2017 | 7:00 am

3 Ways to Explain Your Value to Price Obsessed Couples

One of the most common questions we get from wedding professionals year over year is the same loaded question: How do I explain my value? This question can lead to a lot of anxiety and missteps for new wedding pros. Heck, even veterans in the industry struggle with it. If you missed it, go check […] The post 3 Ways to Explain Your Value to Price Obsessed Couples appeared first on Wedding Business Marketing | Bridal Advertising Solutions for Wedding Professionals.

Posted on: 28 November 2017 | 7:00 am

The Pepsi Pizza Hut Wedding: How To Build Your Business With Sponsored Partnerships

There are those of us who abhor any sort of tackiness, those of us who embrace it, and those who fall somewhere between the different extremes. Among those who embrace tackiness are this couple, although they tried to make it as untacky as possible. I’ll save you a click: The couple is having different elements of […] The post The Pepsi Pizza Hut Wedding: How To Build Your Business With Sponsored Partnerships appeared first on Wedding Business Marketing | Bridal Advertising Solutions for Wedding Professionals.

Posted on: 23 November 2017 | 7:00 am

The One & Only Secret to Getting Wedding Leads from Instagram

A few days ago, I got to cross “DJing at Victoria’s Secret” off my bucket list!!! How did the store manager find me? Instagram. Last week, I was contacted about DJing at a very cool event that’s right up my alley—She Rocks 2017. The contact form read: “…we are still in need of a badass […] The post The One & Only Secret to Getting Wedding Leads from Instagram appeared first on Wedding Business Marketing | Bridal Advertising Solutions for Wedding Professionals.

Posted on: 21 November 2017 | 7:00 am

3 Ways to Make Your Wedding Business a Work of Art

HuffPost today alerted me to a wedding portrait a bride’s mother had commissioned that, if you’re a pop culture/sci-fi geek, is pretty amazing. It’s like a Where’s Waldo, or, if you prefer, a Sgt. Pepper’s Lonely Hearts Club Band album cover. I see Captain America! I see Jon Snow! I see Groot! The painting was […] The post 3 Ways to Make Your Wedding Business a Work of Art appeared first on Wedding Business Marketing | Bridal Advertising Solutions for Wedding Professionals.

Posted on: 16 November 2017 | 7:00 am