Why Listening To Your Customers Is Not Enough

In this ever evolving age of real-time data and always-on social channels, you would be hard-pressed to find organizations that disagree with the importance of listening to customers. However, "listening" may not be enough. Your organization needs to “always listen”. The distinction between "always listening" vs. "listening" can mean the difference between success and failure. [...] The post Why Listening To Your Customers Is Not Enough appeared first on EquiBrand | Marketing Consulting | Branding | Digital | Innovation.

Posted on: 23 February 2018 | 8:14 am

Best Marketing Consulting Firms | 2018 Ranking

EquiBrand Consulting named as one of Advisory HQ’s Best Marketing Consulting Firms EquiBrand is listed among the “Top 7 Best Marketing Consulting Firms,” for its Upstream Marketing Services February 14, 2018 MORAGA,  CA –After being named to Forbes’ list of America’s Best Management Consulting Firms for 2017, EquiBrand has been identified as a Best Marketing [...] The post Best Marketing Consulting Firms | 2018 Ranking appeared first on EquiBrand | Marketing Consulting | Branding | Digital | Innovation.

Posted on: 14 February 2018 | 4:49 pm

Five Tips on Generating Marketing Insights to Drive Growth

How many times have you heard, "We didn't learn anything new," after conducting a primary research project? At Equibrand Consulting we indicate the question isn’t, “Did you hear anything new?," but rather, “Did you hear anything we’re not currently addressing?” To be effective, brands must move from merely generating data to continuously interpreting it. Here are [...] The post Five Tips on Generating Marketing Insights to Drive Growth appeared first on EquiBrand | Marketing Consulting | Branding | Digital | Innovation.

Posted on: 23 January 2018 | 8:15 pm

Top Marketing Strategy Consulting Firms Ranked

Forbes Recognizes EquiBrand Consulting as one of America’s Best Management Consulting Firms EquiBrand is named as a top consulting firm in 2017, based on feedback from both industry peers and business executives. JULY 23, 2017 MORAGA,  CA – EquiBrand Consulting was named to Forbes’ list of America’s Best Management Consulting Firms for 2017. In its second year, the  list [...] The post Top Marketing Strategy Consulting Firms Ranked appeared first on EquiBrand | Marketing Consulting | Branding | Digital | Innovation.

Posted on: 22 July 2017 | 1:03 am

What is Upstream Marketing?

The EquiBrand team has conducted a best practices study on upstream marketing, drawing on real-world cases and a review of upstream marketing leaders.  Here is an infographic overview, along with a downloadable PDF.  If you have questions about our perspective, we'd love to hear from you!     The post What is Upstream Marketing? appeared first on EquiBrand | Marketing Consulting | Branding | Digital | Innovation.

Posted on: 14 December 2016 | 4:08 pm

Leveraging Brand Equity to Capture New Revenue Streams

One of the more popular book series out today is the “For Dummies” set, published by John Wiley & Sons, Inc. From “Wireless Internet Access for Dummies” to “Raising Smart Kids for Dummies,” over 200 titles exist, across books, videos, software and online instruction. And while “Brand Equity Extension for Dummies” isn’t one of them [...] The post Leveraging Brand Equity to Capture New Revenue Streams appeared first on EquiBrand | Marketing Consulting | Branding | Digital | Innovation.

Posted on: 5 February 2015 | 1:53 am

What is Brand Strategy? Check out this infographic – it’s all here on one page.

What is brand strategy? We recently created an infographic that defines brand strategy and its major components: brand positioning, brand architecture and brand extension.  We thought you might find this useful for your own organization.  Click here for  a downloadable PDF. If you have any questions or comments about brand strategy, including thoughts about the definition above, we'd love to hear from [...] The post What is Brand Strategy? Check out this infographic – it’s all here on one page. appeared first on EquiBrand | Marketing Consulting | Branding | Digital | Innovation.

Posted on: 7 December 2014 | 11:33 pm

Upstream Marketing: Using the Principles of Insight, Identity and Innovation to Drive Growth

In our marketing strategy and brand consultancy work, we tend to emphasize "Upstream Marketing," in helping companies develop effective growth strategies and plans. Here is a bit more information on how we define Upstream Marketing, its application and how it differs vs. Downstream Marketing. Upstream Marketing Definition The idea of going upstream to uncover marketing opportunities is a proven approach [...] The post Upstream Marketing: Using the Principles of Insight, Identity and Innovation to Drive Growth appeared first on EquiBrand | Marketing Consulting | Branding | Digital | Innovation.

Posted on: 26 February 2014 | 4:12 pm

Three Places To Look To Free Up Marketing Funds

Are you finalizing corporate, marketing and brand development budget priorities for the upcoming year? Many of our brand consultancy clients are faced with the issue of having to do more with less – attract more customers, launch more products, refresh their marketing materials – all at a lower cost. In our consulting work, we’ve found [...] The post Three Places To Look To Free Up Marketing Funds appeared first on EquiBrand | Marketing Consulting | Branding | Digital | Innovation.

Posted on: 7 January 2014 | 12:51 am

7 Things To Consider Before Purchasing HubSpot

HubSpot is a leading marketing automation software provider that helps companies attract visitors, convert leads, and close customers. The company offers a number of potential benefits, including its all-in-one marketing and sales platform, a wealth of material on “inbound marketing,” and a free 30-day trial. If you’re unfamiliar with HubSpot, take a look at its website [...] The post 7 Things To Consider Before Purchasing HubSpot appeared first on EquiBrand | Marketing Consulting | Branding | Digital | Innovation.

Posted on: 25 December 2013 | 1:08 am