How To Index Your Videos For SEO [Tactic Tuesdays]

Videos are a powerful way to engage your audience, but they won’t do you a lot of good if people can’t find them. Let’s talk about how to make sure they get fully indexed and discoverable in the search engines. 1. Find All Videos On Your Site If you have the full version of Screaming...

Posted on: 11 April 2017 | 7:00 am

Check Your Outbound Link SEO [Tactic Tuesdays]

If you’ve studied Google’s PageRank algorithm, you know that authority passed on to later pages is divided by the number of links on this page. Interpreting this naively, it seems like a bad idea to ever link to another site. Shouldn’t it mean that every link to an external site reduces the PageRank passed on...

Posted on: 4 April 2017 | 7:00 am

March 2017’s Best Inbound Marketing Ideas

It’s monthly roundup time! Each month, we scour the furthest reaches of the internet looking for the best and most relevant content from the inbound marketing spectrum. Feel free to head directly to a specific section by clicking one of the links below or scroll through to enjoy the entire roundup. SEO Content Marketing Social...

Posted on: 1 April 2017 | 1:00 pm

The SEO tools used by experts: 8 professionals share their best

There are a few tried and true programs out there that most SEOs swear by, but a big part of making your site search engine friendly is simply keeping all of your strategies and results organized. We’ve asked the experts what SEO tools they can’t live without, including a few you might not have thought...

Posted on: 30 March 2017 | 11:03 am

A Guide To Marketo

Marketo is one of the most powerful marketing automation platforms in the industry, as well as being one of the most robustly and comprehensively integrated. As a natural consequence, it’s also not necessarily the easiest thing in the world to use. This isn’t really a mark against it. Marketo has a pretty intuitive interface for...

Posted on: 8 March 2017 | 7:00 am