Marketo vs. Pardot

Marketo and Pardot are two big names in marketing automation, and both tend to skew slightly toward the B2B and enterprise markets. Pardot is built by Salesforce, and Marketo was built on the Salesforce platform and is also considered to be one of the best platforms for integration with Salesforce. On the surface, the two...

Posted on: 17 August 2017 | 10:05 am

Marketo vs HubSpot

Two major powerhouses in the marketing automation industry, Marketo and HubSpot have a lot in common but serve slightly different audiences. Before diving into the feature set, the primary difference to understand is the target audience. Marketo has a deeper focus on lead nurturing and, as a result, has traditionally been more closely associated with...

Posted on: 11 August 2017 | 4:12 pm

Should I Use Marketo?

Marketo is a very good solution for the problem it sets out to solve, so the question is really more about how good a fit that solution is for your needs. So, who uses Marketo? Marketo is specifically most useful and cost-effective for mid-sized businesses and enterprise level businesses. Additionally, while both Marketo and HubSpot...

Posted on: 11 August 2017 | 3:56 pm

Red Flags When Hiring An In-House SEO

Hiring an in-house SEO specialist is often difficult.  Especially if you aren't familiar (and staying current) with SEO yourself. An in-house SEO will always benefit from support.  Maintaining an SEO system is a full-time job.  Hard problems require a crew to bounce ideas off.  And, SEO is interwoven with other disciplines that deserve specialists too....

Posted on: 8 July 2017 | 11:23 am

Data Center Vocabulary

There are millions of copywriters and digital marketers on the web, but so few genuinely speak "data center". This is actually how northcutt.com came to exist in the first place. After I sold all stake in my managed hosting company in 2010, brands came out of the woodwork asking for help with content and messaging....

Posted on: 12 June 2017 | 2:43 pm