Marketo vs Adobe Campaign

Marketo is a big name in marketing automation, and Adobe is a big name period. How does Adobe Campaign, the marketing automation piece of Adobe Marketing Cloud, stack up? Not very well, actually. Marketo has a far stronger feature sets in every category: email marketing, lead management, reporting, and CRM integration. Given that Adobe Campaign...

Posted on: 4 October 2017 | 11:00 am

Marketo vs Responsys (Oracle)

Comparing Marketo and Oracle's Responsys as competing marketing automation platforms, it's not clear to us why anybody would choose Responsys over Marketo. Unlike Oracle's other marketing automation platform, Eloqua, which is comparable in features and power to Marketo, Responsys fails in most categories. While Responsys could be said to have a slight edge over Marketo...

Posted on: 26 September 2017 | 10:03 am

The DigitalOcean Knowledgebase Marketing Strategy

Since 2010, it seems that nearly every managed service provider has been a little jealous of DigitalOcean. I've had hundreds of these conversations, and I mean, how could you not be? They did everything right. They carved out a niche in early-stage Silicon Valley startups. Their product solved some of the largest that group's pain...

Posted on: 21 September 2017 | 3:30 pm

Marketo vs Eloqua (Oracle)

Marketo and Eloqua are two marketing automation platforms that serve similar industries, leaning towards B2B and enterprise level businesses, but with price points and interfaces that are accessible to medium sized businesses. Integration with CRMs is key and will likely determine which is the better option for you. Marketo offers native integrations with Salesforce (considered...

Posted on: 21 September 2017 | 10:23 am

7 Expert tips for collaboration between creative agencies & search agencies

When new sites go live, a lot of things can go wrong. Miscommunication between the creative team and the search team can lead to embarrassing errors. It's always important to make sure the overall goal of the client is being met, and that takes cooperation on both ends. How can you make sure both teams...

Posted on: 19 September 2017 | 11:00 am