Site Architecture & Core Keywords: Get Optimized In 3 Steps [Tactic Tuesdays]

Last week we talked about how to identify your core keywords. This week, let’s talk about some changes you can make to your site architecture to make sure it’s optimized for those keywords. What follows is borrowed in large part from our comprehensive Website Architecture SEO Audit Checklist, with 51 actionable checks. 1. Check And...

Posted on: 17 January 2017 | 7:00 am

Core Keywords: Determining Risk & Reward [Tactic Tuesday]

Core keywords define what your site is about. They are a starting place for stemming off almost endless subtopics, they are your most valuable keywords, and they should be one of the major focuses of your site’s navigation and architecture. Here’s how to go about finding out what they are. 1. Start With Your Existing...

Posted on: 10 January 2017 | 7:00 am

A Digital Marketing Foundation

Every great digital marketing effort combines three things. It doesn’t matter if the brand is B2B or B2C.  E-Commerce or brick & mortar.  They are: Foundation Funnel Flywheel Everything our agency does revolves around this, and today, we’re talking foundations.  How we build them.  And how you can build one for your business too (with...

Posted on: 4 January 2017 | 10:00 am

Query Strings & SEO: How To Check For and Fix Issues [Tactic Tuesday]

Let’s talk about query strings, how they can cause problems for SEO, how to find them, and how to fix the SEO issues. What Query Strings Are, And Why They’re A Problem For SEO Query strings, also called URL parameters or URL variables, are the parts of a web address that comes after a question...

Posted on: 3 January 2017 | 7:00 am

December 2016’s Best Inbound Marketing Ideas

2016 was quite a year. We’ll say it again. The Cubs won the World Series!! In game seven!! In extra innings!! After 108 years!! Moving onto the world of inbound marketing, quite a bit has a changed in the last year. So much so in fact, that we asked some of our expert friends to offer...

Posted on: 2 January 2017 | 10:37 am