Red Flags When Hiring An In-House SEO

Hiring an in-house SEO specialist is often difficult.  Especially if you aren’t familiar (and staying current) with SEO yourself. An in-house SEO will always benefit from support.  Maintaining an SEO system is a full-time job.  Hard problems require a crew to bounce ideas off.  And, SEO is interwoven with other disciplines that deserve specialists too....

Posted on: 8 July 2017 | 11:23 am

Data Center Vocabulary

There are millions of copywriters and digital marketers on the web, but so few genuinely speak “data center”. This is actually how northcutt.com came to exist in the first place. After I sold all stake in my managed hosting company in 2010, brands came out of the woodwork asking for help with content and messaging....

Posted on: 12 June 2017 | 2:43 pm

Are There Two SEO Industries? (Talk vs. Do)

I have a confession to make: when I began doing SEO (now 15+ years ago), I noticed an “us and them” dynamic in the industry dividing the “talkers” and “doers”. It’s taken me a long time to even begin to understand the other side, but I’m certain of one thing: there are two entirely different...

Posted on: 30 May 2017 | 11:00 am

Fix Full Names in First Name Field in Marketo

We’ve all gotten that marketing email where the subject line begins: Hi Corey Northcutt, ... And we all have the same reaction. Any hope of appearing genuine was instantly lost. Sure, it’s probably on me. I probably put my full name in an ambiguous field marked “name”. But that’s not how I’ll see it now....

Posted on: 23 May 2017 | 9:30 am

Creative Business Growth Ideas: 6 Entrepreneurs Share Their Best Stuff

Wouldn’t it be nice if a piece of content went viral and suddenly, a whole hoard of new clients were knocking at our door? Unfortunately, growing your business (usually) doesn’t work that way. It takes hard work, a detailed marketing strategy, and a helpful drop of creativity to get the word out about your company....

Posted on: 4 May 2017 | 11:00 am