Join My Google Glass Explorers' Army

Now is the third time that Google has asked me to invite friends to be part of the Google Glass Explorers program. And so far my 5 contacts who signed up have been pleased with becoming a part of the...

Posted on: 3 March 2014 | 10:36 am

Flashback Video: Customer Engagement Is The New Marketing

From the 2010 archives, The ARF Social Media Experience: Lynne d Johnson, SVP Social Media, The ARF interviews Samantha Skey — CMO, Passenger about customer engagement as the new marketing @ ReThink 2010: The ARF Annual Convention + Expo. In...

Posted on: 10 December 2013 | 3:52 pm

Social Media Opportunities and Challenges in Digital Signage

Back in 2010, when I was SVP of Social Media at the Advertising Research Foundation, a member in the mobile industry was interested in learning whether the opportunities in digital signage were right for the company to explore. I ended...

Posted on: 19 November 2013 | 12:07 pm

Myself, Laid Bare

In the past couple of weeks, I have been on a cleansing streak. No, not a juice cleansing or anything like that. A life cleansing. Recently having to pack up and move forced me to have to do it, but...

Posted on: 14 November 2013 | 11:22 am

Moving Beyond Social Listening To Social Intelligence

[Image Source: Keepcon] Before planning any communications strategy nowadays, it's very important to begin with true audience insights. While demographic data still proves useful in developing an overall strategy, it will be those rich, deep, and often even real-time...

Posted on: 2 October 2013 | 1:23 pm

How A Lack Of Focus Can Be Attributed To Fear

Today's meditation: "Those who do not move, do not notice their chains." - Rosa Luxemburg For a long time, I've held the belief that I couldn't be an entrepreneur because I don't have the basic skills to make that kind...

Posted on: 25 September 2013 | 11:02 am

Getting Ready To Beta Test Mail Pilot For Mac

Going to really enjoy beta testing Mail Pilot for Mac. It looks so intuitive, with a task-oriented approach to managing mail. Since Sparrow joined Google, I was using PostBox, which just felt too clunky and no better than using web-based...

Posted on: 24 September 2013 | 2:07 pm

What Happened To Knowing More About A Person By The Books And Vinyl On Their Shelves?

About a week or two ago, I was having a business meeting with a former business associate and friend who has always been an entrepreneur and consultant in some way. He was there with another friend who is an entrepreneur...

Posted on: 20 September 2013 | 10:52 am

Developing An Engagement Framework

Back when I was at Waggener Edstrom, I was working on a developing strategy/recommendations for a software company that was interested in becoming a social business, or as it was sold in (making a social business transformation). When I came...

Posted on: 17 September 2013 | 12:01 pm

Content + Community Strategist Looking For New Opportunities

Hi there. I'm currently getting my grind on, looking for consulting and freelance opportunities but also open to FT gigs as well. (see my resume below after the details) Looking for new clients now Currently working as a Content +...

Posted on: 11 September 2013 | 2:48 pm

Digital Storytelling For Brands

I presented "Digital Storytelling For Brands" at Brand Camp University during Internet Week in New York. Digital Storytelling For Brands from Lynne d Johnson I spoke more about an approach to digital storytelling, instead of exactly how to do it....

Posted on: 4 September 2013 | 1:14 pm

Today I am open to the presence of miracles

Today, I start the 21-day meditation challenge with Oprah's Life Class and The Chopra Center. The centering thought for the day is: "Today I am open to the presence of miracles." And how timely is that, I just watched "The...

Posted on: 5 August 2013 | 9:43 am

Let the 7-Day Detox Begin

In the past month-and-a-half I've developed some bad habits. I've been drinking soda and sugary drinks, eating donuts, eating a lot of fried foods, and lawd knows what else. Prior to this period though, those items were very minimal...not weekly...or...

Posted on: 31 July 2013 | 12:53 pm

Relaunching My Website. This Time, It's True

For years, I've been saying that I'm going to relaunch this blog and relaunch my website and frankly given life and work, it just hasn't happened. But my life is in major flux right now, and I'm trying out a...

Posted on: 19 July 2013 | 3:23 pm

Augmented Reality: Connect and Engage Using New Touchstone Technology

Augmented Reality: Connect and Engage Using New Touchstone Technology from Lynne d Johnson Presetned at PRSA Digital Impact Conference June 28, 2013 #PRSADIConf - Augmented Reality lets you overlay digital images and information on smartphone screens or computer monitors....

Posted on: 9 July 2013 | 4:15 pm