The Importance of Consistent Packaging

A small startup called Pop Box has been starting to get their new product in retail channels and it’s pretty interesting: microwave popcorn in a pop-up box. Better yet, it even tastes good and the convenience benefits of having popcorn in a ready-to-eat dispenser should be immediately obvious, particularly if you’ve ever had to eat […]

Posted on: 9 November 2016 | 5:38 pm

Insider Tip: Reaching Out to Get Press Coverage

Let’s face it. We all want more eyeballs on our site. That’s the coin of the blogging realm, and it opens up just about every possibility on your site. More affiliate sales. More sponsored post opportunities. More [insert your ad platform] views. One way to boost your site’s visibility is to gain free exposure from […]

Posted on: 24 August 2016 | 9:29 am

Cellphone Charger With Those Chicken Wings?

I’m fascinated by a campaign that fast food conglomerate KFC is running in India where they actually have a cellphone charging battery built directly into the food box if you order a specific menu item. Here’s a photo: It’s quite brilliant for the KFC target customer because it’s a younger demographic that eats fast food and they’re the […]

Posted on: 28 June 2016 | 3:40 pm

Interview with Author G. David Thayer

As an author of many business and tech books — check out my author page at Amazon.com — I’m always interested in hearing about the creative process with other authors. Here’s how G. David Thayer has managed his writing projects, including his latest historical title about the S.S. Vestris… Q: Tell me about the latest book […]

Posted on: 11 April 2016 | 10:13 am

Verizon Logo Change and Store Design Update

There are few things guaranteed to generate more mixed messages from your customer base than a logo update, but smart companies proceed regardless and just accept that complaints and criticism is just part of the journey of updating or changing a company’s appearance. The latest company to experience the slings and arrows of this outrageous […]

Posted on: 25 March 2016 | 11:33 am

The Best and Worst Super Bowl 50 Commercials

Super Bowl 50 was a good game of football between the Denver Broncos and the Carolina Panthers, but, to be frank about it, not a great game. There were some good plays, but the game revolved around errors and mistakes much more than it featured great plays and exciting completions. Heck, I don’t think there […]

Posted on: 8 February 2016 | 12:13 am

Interview with Amazon Echo Developer Shanthan Kesharaju

When Shanthan posted in the Facebook Amazon Echo group that he’d written a game for the Echo because of his son’s love for the device, I was interested to learn more. The result is this interview. Enjoy! How did you become an Echo developer? Is there a Web site where you had to sign up […]

Posted on: 28 January 2016 | 11:34 am

Hoverboards, The Great Fail of the Consumer Protection Agency?

Sometimes when a consumer product becomes popular there are unexpected consequences to its success, use cases that customers find that weren’t part of the planning or testing phase of the manufacturer. Rarely, though, does an entire category of products end up a spectacular fail, but that’s just what’s happened in the last 45 days with hoverboards, […]

Posted on: 1 January 2016 | 4:18 pm

Shaun Murphy Talks About Online Shopping Security

Shaun Murphy is an expert on communication security and has focused on online credit card fraud and transaction safety for the holidays. He was kind enough to answer a few questions about how to shop online – and stay safe – during the upcoming shopping frenzy, and his answers are most interesting… Q: Most people […]

Posted on: 24 November 2015 | 2:44 pm

The State of Application Security & Piracy

When Arxan Technologies shared its research findings on the state of application security and how piracy is adversely affecting vendor sales and success, my interest was piqued and I asked if I could interview someone on the team about the findings. Here’s my interview with Chief Marketing Officer Patrick Kehoe about piracy, mobile platforms, and related. Read […]

Posted on: 13 October 2015 | 1:20 pm