Leading to Policies: Type Dictates Tactic

Most insurance agents get referrals from multiple sources and pitch their products different ways depending on who made the referral. For instance, you might approach your father-in-law’s business partner more formally than you would the friend of someone on your softball team—unless your father-in-law told you that his business partner was a jeans-and-T-shirt guy and […] The post Leading to Policies: Type Dictates Tactic appeared first on Insurance Leads | Hometown Quotes.

Posted by on 12 July 2016 | 12:51 pm

Use Stories to Connect

Stories can take shape in many different ways—factual accounts, cautionary tales, parables, humorous anecdotes, and more. A good story will have three basic elements: 1) Introduction of Circumstances (who is involved, what is the beginning situation) 2) What Happened (who acted or did not act, what outside forces played a part) 3) The End Result […] The post Use Stories to Connect appeared first on Insurance Leads | Hometown Quotes.

Posted by on 14 June 2016 | 2:56 pm

Survey Says: Insurance Agents Can Beat Direct-to-Consumer Market

The insurance industry is changing, and no one knows this better than agents. Since the Internet became a more practical part of our lives, more adventurous shoppers have tested the waters of buying direct. In fact, “66% of North American auto customers who leave do so because of price,” a 2015 survey finds, noting that […] The post Survey Says: Insurance Agents Can Beat Direct-to-Consumer Market appeared first on Insurance Leads | Hometown Quotes.

Posted by on 7 June 2016 | 11:01 am

What Makes a Good Story

There is a standard story structure identified by scholar Joseph Campbell that he calls the Hero’s Journey, and it can be summarized briefly like this: A protagonist encounters a call to adventure, which he or she initially tries to refuse. The protagonist gets pulled into the fray anyway and must test their mettle against an […] The post What Makes a Good Story appeared first on Insurance Leads | Hometown Quotes.

Posted by on 27 May 2016 | 4:30 pm

The Art of Reading Body Language

If the words your prospects are saying are all you “hear” when you meet with them, then you aren’t listening very well. That’s because more of what a client communicates will come in the form of nonverbal communication (aka body language) than in the sentences they’re aiming at you. There is an art to reading […] The post The Art of Reading Body Language appeared first on Insurance Leads | Hometown Quotes.

Posted by on 23 May 2016 | 1:27 pm

Why Storytelling Works

The Importance of Storytelling: Article 1 of 3 The facts: here was a family consisting of a mom, a dad, and a 16-year-old daughter. The daughter caused a collision but was unhurt. The other driver was injured badly enough to sue for damages. The family had to pay a judgment of $500,000. The parents had […] The post Why Storytelling Works appeared first on Insurance Leads | Hometown Quotes.

Posted by on 11 May 2016 | 4:15 pm