How to Set Pricing for Reputation Management and SEO

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Posted on: 3 August 2016 | 5:18 pm

How to Create a Positive ROI in Reputation Management

Reputation management is typically seen as a sunk cost. That means the money spent is done and gone. While that’s always true, what if that sunk cost could be converted to a marketing cost (or investment) and generate a positive return on investment (ROI)? This is something that I give a lot of thought to. […]

Posted on: 9 October 2014 | 4:10 pm

Judge: Yelp Can Legally Extort Small Businesses, Wait What is Extortion?

In a somewhat shocking ruling, the Ninth Circuit Court of Appeals has ruled that Yelp can now legally extort small business owners, they just haven’t read the definition of “extort” recently. Here are a few quotes from the full court documents. threatening economic harm to induce a person to pay for a legitimate service is […]

Posted on: 8 October 2014 | 5:49 pm

What Metrics Matter in Reputation Management?

I talk to a lot of people about reputation management and many people and businesses have been tricked and misled by expensive reputation management companies. Find out how below: 1. We will place content on your behalf each month. Content will obviously be created each month of your behalf. This is a given. Every reputation management […]

Posted on: 8 October 2014 | 3:46 pm

No Monthly Payments for Reputation Management? Flat Fee Reputation Management Services are here!

One of the first questions that I’m asked when talking with a client is “How much is this going to cost?” That’s a loaded question! Monthly Fees Every reputation management company that I know of charges in the same way, “setup/startup” fee and then monthly payments. Many companies will set a loose timeline of 6-12 […]

Posted on: 7 October 2014 | 5:03 pm

Reader Question: What is PR?

Short question from a reader: What is PR and what does it affect? Thanks for the question.  Page Rank (PR) is a metric that Google created.  PR is a valuation of all of the links coming into a site.  Google looks at and analysis the links pointing to a web page then gives that page […]

Posted on: 13 June 2013 | 2:24 pm

Career in Reputation Management

I recently received a question from a long time commenter. I have noticed that you’ve been getting more involved in reputation management. How would I start a career in reputation management? That’s a good question and one that I definitely feel qualified to answer since I recently (in the last couple of years) have been […]

Posted on: 29 April 2013 | 4:10 pm

Do It Yourself (DIY) Reputation Management?

Yesterday I received a phone call from a man who had been arrested and acquitted on charges against him.  He explained his situation and how he was in the wrong place and looked similar to someone the police were looking for. Regardless of his innocence in the matter, two local newspapers picked up the story […]

Posted on: 3 April 2013 | 11:30 am

What is Reputation Management?

Reputation management is a process to remove negative information about you or your business from the first page of a search engine. Since Google.com has the majority of searchers, I focus on moving your site off the first page of Google. Your online reputation management (ORM) is very similar to your reputation in real life.  […]

Posted on: 22 March 2013 | 5:22 pm

Where Should I Put My Cash or Liquid Savings?

In the past I’ve written about what you would do if you had $100k to invest online.  The answers in comments as well as the emails I received were really interesting. Today I want to discuss (please leave a comment about your opinion) what to do with liquid savings. If you’re not funding your Roth […]

Posted on: 19 October 2012 | 11:33 am