Cisco Newsroom Goes Mobile with HTML5

The Network: Cisco’s Technology News Site is now mobile. Depending on your device, users will automatically be directed to the mobile or standard site. The mobile site is built on Liferay using HTML5 so it can be accessed on a variety of mobile phones although it was specifically designed with the iPhone and Android phones in mind. What Now? Visit The Network on your smartphone or scan the QR code and add our site to your home screen for easy, on the go, access to Cisco news and [...]

Posted on: 22 May 2012 | 11:32 am

Why People Share, According to Facebook

Before we decide what to post, we must first understand what compels our fans to share. This understanding will allow us to create consistent, “viral” posts that will generate organic buzz. Thankfully, we have Paul Adams , Global Brand Experience Manager at Facebook, to explain these social behaviors that occur on Facebook, and in life, so we can actively create conversations and build relationships that will result in sharing of content. Watch this video about why people share, presented at this year’s [...]

Posted on: 13 March 2012 | 12:08 pm

Get Verified on Google+ to Avoid Getting ‘Brandjacked’

Bank of America was recently “brandjacked” on Google+ . Avoid this fate for your newest Brand page by getting your Google Plus page officially verified. Much like Twitter’s verification, it gives your fans the comfort of knowing that they are engaging with you and not some imposter(s).  Also, unlike Twitter, more than one Brand Page can be created with the same name, so the need to differentiate the real accounts from the fake ones is even greater. How to get verified Add the [...]

Posted on: 17 November 2011 | 2:58 pm

Keeping up with Social Media using Newsletters, Paper.li, and Lists

Keeping up with Social Media news can be a daunting task. In today’s World of Twitter, Youtube, and smartphones that transforms us into full time TMZ staffers, keeping a pulse on the news that is coming at us from all angles, at all times, is no easy feat. Here are a few simple tips and tricks that I personally use to keep my Social Media news relevant and under contro

Posted on: 6 June 2011 | 7:00 pm

3 Easy Tools to Protect Your Data BEFORE Your Device Gets Lost or Stolen

I was the recently on the wrong end of a 488. For those of you who aren’t familiar with the California penal codes, that’s a petty theft. My laptop, PS3, and iPad are gone, taken from me. At this point, I can only hope that my things broke in the act of the robbery and are rendered useless. Unfortunately, hope and $3.50 will get me a café latte and that latte cannot secure my precious data at this point; my [...]

Posted on: 16 May 2011 | 6:23 pm

5 Quick Video Interview Tips: Beginners Start Here

Need to conduct a quick interview for a blog post or press release. Use these tips to capture the sights and sounds needed to take your written content over the edge.

Posted on: 14 April 2011 | 8:32 pm

Video: How to Create a Custom Facebook Tab Using Iframes

Facebook recently announced that they will be deprecating FBML (aka Facebook Markup Language), Hallelujah! How does this affect you?

Posted on: 4 April 2011 | 1:00 pm

How to Monitor Twitter Old School, Without a Tool

Twitter has been cracking down on third party apps as of late for violating their Terms of Service. This has resulted in suspension of those services. While Twitter applications certainly make all of our lives a little easier, we can live without them, at least for a little bit. Here's how:

Posted on: 18 March 2011 | 8:00 am

5 Ways to Make Your Corporate Newsroom Social

Corporate news content isn’t very social by nature; historically, this includes some text-heavy press releases, maybe an earnings report, topped off with some ‘talking head’ videos. All is not lost. With a few simple (and some obvious) steps, you too can make your corporate news content social. Here are just 5 steps that we took for our corporate newsroom.

Posted on: 29 October 2010 | 6:03 pm

The Making of Talk2Cisco; a Live, Social Broadcast with Cisco Leaders

Follow @Arom1000 Karen Snell spoke to the challenges of broadcasting live 5-10 years ago (“back in the day” in tech years) in her May blog post . Today, with a laptop, internet connection, and a Canon GL2, we are live streaming machines. Watch how we setup Talk2Cisco and re-purpose this content across our social networks. Please feel free to share any thoughts or experiences you’ve had with live broadcasting. What do you like or dislike about live broadcasts? Do you see live streaming as the next [...]

Posted on: 31 August 2010 | 3:00 pm