Not Zero Shoes but Xero Shoes

I know that when I tell people we’re becoming Xero Shoes, they sometimes think Zero Shoes. If you only hear our new name, without someone explaining the “X”, that makes sense 😉 But that’s easy to explain. It reminds me of an OLD song. Remember “Liza with a Z, not Lisa with an S”? (if […]

Posted on: 28 January 2013 | 9:33 am

Xero (Invisible) Shoes On Shark Tank Feb 1st!

For all of you who, for the last 3 years, have said to us, “You guys should be on Shark Tank!”: You can stop saying it now You’ll appreciate how good of a secret we’ve kept 😉 While Lena and I were taking our first vacation since starting our company, we got an email saying […]

Posted on: 15 January 2013 | 4:37 pm

Another great teleclass about barefoot running and minimalist footwear

Thank you barefoot fans! We had 25 people on today’s teleclass about barefoot running, walking, footwear and more, including a number of people who called in from Europe (I scheduled the call so that Europeans would still be awake and could join us). If you missed the call, or were on it and want to […]

Posted on: 1 December 2012 | 11:00 pm

New Barefoot Q&A Call

On Saturday, December 1, 2012, I’ll be hosting another live teleseminar where I’m available to answer any questions you have about: Barefoot running The transition to barefoot Minimalist shoes Training Xero Shoes (formerly Invisible Shoes) Distance vs. Sprinting vs. Speed … and anything else you can think of! Time: The call is at 2pm Eastern […]

Posted on: 28 November 2012 | 5:01 pm

Barefoot Teleseminar

Last night (November 25th), we had a teleseminar about all things barefoot, from running to walking to hiking to, well anything else that came up. It was an open format call where I just answered whatever questions came up. We discussed: Distance running form vs. sprinting form The proper way to walk when barefoot “Front […]

Posted on: 26 November 2012 | 4:03 pm

Our THIRD Anniversary Sale!

We’re THREE! At the moment I’m writing this post, it was 2 years and 364 days ago that Lena and I launched our barefoot running shoes store I want to tell you the story of how it happened, because it’s a fun one. But first, let me tell you how we’re celebrating: Save 20% on […]

Posted on: 22 November 2012 | 10:58 pm

Xero Shoes Barefoot Sandals Named “Most Barefoot” Shoes

In the first-ever ranking system for barefoot and minimalist shoes, Xero Shoes (the new name for Invisible Shoes) achieved the highest rating. The Canadian sports physiotherapy site, http://www.TheRunningClinic.ca, compared over 40 “barefoot” or minimalist shoes on a scale from 1-100%. Xero Shoes earned a top-rated 94%. The Running Clinic site says about Xero Shoes, “As […]

Posted on: 7 November 2012 | 1:37 pm

Is there a best way to run?

The barefoot running boom has heated up a debate about the best way to run. Barefoot? Shoes? Barefoot shoes? Midfoot strike, heel strike, forefoot strike? In today’s New York Times Online, Gina Kolata (whose writing and name I adore) goes after this question. Really, you can stop reading after the first sentence of the 2nd […]

Posted on: 16 October 2012 | 5:24 pm

Barefoot Running – The Movie!

Our friends Michael Sandler and Jessica Lee have just released an incredibly ambitious project: Barefoot Running – The Movie Shot in Hawaii, the footage is STUNNING (it’ll make you want to run, run barefoot, run barefoot in Hawaii, or just move to Hawaii). I’m telling you, some of the shots in this movie make it […]

Posted on: 3 October 2012 | 3:52 pm

“Barefoot Sandal” Start-up Hires Former Crocs Exec

“Barefoot Sandal” Start-up Xero Shoes Brings On Former Crocs Exec and Avia Co-founder Boulder, CO, October 2, 2012 – Dennis Driscoll, a 35-year footwear industry veteran who co-founded Avia Footwear and most recently worked as Global Design Director for Crocs, has joined Boulder-based barefoot running shoe start-up, Feel The World, Inc., the makers of Xero […]

Posted on: 3 October 2012 | 12:15 am

Get Xero Shoes (Invisible Shoes) in the UK and EU

Do you live in the UK or EU and want to get your Xero Shoes (the new name for Invisible Shoes… our new website is launching soon), faster and without the postal cost of shipping from the US? Well, three new dealers in the UK will let you do just that. Silent Running Born Barefoot […]

Posted on: 29 September 2012 | 8:55 am

Xero Shoes Barefoot Sandals in COLOR!

Houston, we have color! I am extremely happy and proud to announce that you can now get Xero Shoes (our new name… website is almost done) in 4 WAY COOL colors. In addition to our Coal Black, you can now get Mocha Earth, Electric Mint, Boulder Sky, and Hot Salmon. Combine those with our different […]

Posted on: 25 September 2012 | 5:02 pm

Dan Lieberman on Running Form

Harvard’s Daniel Lieberman is one of the stars in Chris McDougall’s book, Born To Run. In the book, Chris describes Dr. Lieberman’s anthropological theory that humans ability to run long distances (while maintaining their body temperature) allowed us to chase down animals that, for short distances, are much faster than we are. He also details […]

Posted on: 6 August 2012 | 3:08 pm

See, Barefoot Running is NOT Bad for You

The media is an interesting thing. One day, they love you, the next day they hate you. As long as there’s controversy, they’re interested… ish. The last time barefoot running made all the news it was when the University of Colorado study (done right up the hill from me) apparently showed that barefoot running was […]

Posted on: 20 July 2012 | 6:39 pm

Vibrating insoles, bare feet, and balance

The Wall Street Journal online published an article describing the research of James Collins from Harvard. James wondered why people get less steady on their feet as they get older. His conclusion: They get less feedback from the ground and lose the ability to balance. So far so good. His solution: An insole that provides […]

Posted on: 3 July 2012 | 1:52 pm

Barefoot Running… The Movie!

I know many of you are eagerly waiting for the Born To Run movie (I am, too). Well, until that’s out at your local gajillion-plex, check out this trailer of the new barefoot running movie by Michael Sandler and Jessie Lee, authors of Barefoot Running. I’m forever grateful to Michael and Jessie… when I decided […]

Posted on: 27 June 2012 | 11:07 am

How to think like a shoe company

You know the saying “when all you have is a hammer, everything looks like a nail”? Well, it’s true for shoe companies, too. When all you have is padding and motion-control, everything looks like it pronates and lands too hard! Check out this video about the “secret” Adidas development center. Especially watch at the 2:10 […]

Posted on: 2 June 2012 | 3:34 pm

How to prevent running injuries, a medical explanation

Finally, a medical explanation for why runners get injured. And, even better, treatment options, a plan to eradicate the true cause of running injuries, and an explanation of why barefoot running is CLEARLY not the answer (if you haven’t figured it out by now, this is a joke). Check out what esteemed research scientist and […]

Posted on: 31 May 2012 | 10:41 am

Eddie Izzard to run 27 Barefoot Marathons in Africa

You may know him as COMEDIAN Eddie Izzard, or ACTOR Eddie Izzard. But Eddie is also an impressive ultra-runner. Eddie previously ran at least 27 miles a day, 6 days a week, for 7 weeks to raise money for Sport Relief. Now, Eddie is planning to run 27 marathons in 27 days in Africa to […]

Posted on: 11 May 2012 | 10:24 am

Randy Kreill’s Marathon Huarache Tying Technique

Invisible Shoe customer Randy Kreill the opposite of me. I’m a “short sprinter”. The 100m and the 60m (indoor) are my races of choice. I run a 200m under protest. And, yes, I’m also a “short sprinter” in that I’m 5’5″ 😉 Randy, on the other hand, is a tall, ultra-runner. Here’s a picture of […]

Posted on: 26 April 2012 | 10:38 am