Marketing Asset Management

  Marketing Resource Management (MRM) is referred to as Marketing Asset Management (MAM), Local Marketing Automation, Multi-Channel Marketing, Automated Marketing Platform, Integrated Marketing Software, Corporate Marketing Management and Enterprise Marketing Management. Marketing Asset Management, Marketing Resource Management (MRM) – Franchise Marketing

Posted on: 17 July 2012 | 1:21 pm

Augmented Reality: Project Glass and Google Goggles

By Deb Griffith Project Glass — What Is It? Just Wednesday, Google confirmed that it was launching its Augmented Reality Glasses, dubbed Project Glass.  A rumor had leaked earlier this year and announced the planned roll-out of Google Glasses by the end of 2012 and initially described the unit to resemble a pair of Oakley … … Continue reading →

Posted on: 24 April 2012 | 4:26 pm

The Easiest Way to Maximize Direct Mail ROI

By Raleigh Susskind The use of bulk mail services for direct mail campaigns (200+ pieces for standard class mail and 500+ pieces for first class mail) can yield big cost savings, as much as 17 cents per piece compared to a regular first class stamp. But when your goal is to reach your target market … … Continue reading →

Posted on: 24 April 2012 | 4:22 pm

Distributed Marketing Platform

Request a Demo Schedule a demonstration to see how SproutLoud can increase your market reach with customizable marketing materials in the media your channels prefer, providing process automation and brand integrity, making your local marketing work smarter.

Posted on: 24 April 2012 | 4:02 pm

Use the Right Forces to Ensure Good Color Printing

Use the Right Forces to Ensure Good Color Printing By NDefrias The art of printing may be close to 2,000 years old, but even with the help of modern publishing software, there are still some key procedures you need to follow to produce pieces with the look you’re aiming for. Color issues are frequently caused by the … … Continue reading →

Posted on: 24 April 2012 | 3:58 pm

Art Design Tip: Give Us Everything!

Art Design Tip: Give Us Everything! By Ophelia Sayson There are days when life in a production environment is smooth sailing and other times when you’re ready to throw in the towel. It happens usually on those days when you’re already multi-tasking to the hilt to get those oh-so-important deadlines met, when you run into … … Continue reading →

Posted on: 24 April 2012 | 3:52 pm

The New Power of a Single Voice: Pink Slime, Kony 2012 and a Resignation Letter

By Deb Griffith Andy Warhol was about 40 years premature with his declaration about everyone having their 15 minutes of fame. With the message democratization that exists now with the speed and reach of the internet, its been astonishing how much traction small voices are able to achieve, broadcasting to millions in just a few … … Continue reading →

Posted on: 20 March 2012 | 1:22 pm

Pinterest and Its SEO Secret You Might Not Know

Pinterest and Its SEO Secret You Might Not Know By Deb Griffith You know when it seems like everywhere you turn, you keep getting hit with the same message about something that you can’t ignore?  Well this week has been all about Pinterest.  Hands-down.  To the point where it made sense to share why (to … … Continue reading →

Posted on: 20 March 2012 | 1:18 pm

Mike Tyson and Ashton Kutcher! I have More Social Influence! Klout, PeerIndex, PROskore

I have More Influence than Mike Tyson and Ashton Kutcher! Klout, PeerIndex, PROskore by Trent Partridge Six months ago a rep at an ad agency told me that she had 2000 Twitter followers and had more influence than one of my friends who had 70,000 followers. The first thing I said is,”Girl, You Crazy.”  But … … Continue reading →

Posted on: 6 March 2012 | 1:59 pm

Social Media Spend to Sky-Rocket!

Social Media Spend to Sky-Rocket; Make Sure Your Business is Onboard It’s no surprise, we’ve been hearing about this for years; the touchy-feely nature of social media is finally on the cusp of being taken seriously as a worthwhile marketing channel for small businesses. $7.8 Billion seriously.  Especially impressive when the 2011 spend was “just” … … Continue reading →

Posted on: 6 March 2012 | 1:50 pm