SEO vs GEO: What’s the Difference and Why It Matters

If you’ve seen marketers comparing “SEO vs GEO” in a pitch, LinkedIn post, a board meeting, you may be wondering whether it means starting again. In short: it doesn’t. SEO (search engine optimisation) is about earning visibility and clicks in search results. GEO (generative engine optimisation) is about earning mentions, citations, and recommendations inside AI-generated

Posted on: 28 October 2026 | 5:27 am

boxChilli Shortlisted as Finalists for UK Search Awards 2026

We’re delighted to share that boxChilli has been shortlisted as a finalist in six categories at this year’s UK Search Awards, recognising the work our team has delivered across SEO, AI search, local search and integrated digital marketing campaigns. The UK Search Awards celebrate some of the best work across the UK search marketing industry,

Posted on: 19 October 2026 | 7:36 am

Another Month, Another Expo, This Time Brighton

On Thursday 22 October 2026, boxChilli will be exhibiting at the B2BX Brighton Business Expo at Brighton Racecourse from 10am to 2pm. You’ll find our team on Stand 3 throughout the day. After September’s success in Reading, Brighton is the next stop for us as we continue to work with more businesses across the South.

Posted on: 16 October 2026 | 3:30 am

ChatGPT SEO: How to Get Your Business Found in ChatGPT

Ask ChatGPT who the best supplier, agency, or specialist in your sector is, and you won’t get ten blue links. You’ll get a short, confident list of recommendations. Your business is either on it or it isn’t, and the customer may never visit a search results page to find out. That is the commercial reality

Posted on: 15 October 2026 | 9:31 am

Is SEO Dead? What the Data Shows in 2026

We’ve been in SEO long enough to know that the term “SEO is dead” gets chucked around way too much and far too often. With AI continuing to grow, that term has risen its head once again. But, once again, no, SEO is not dead and very much alive and kicking. Search volume is at

Posted on: 30 September 2026 | 3:21 am

How to Choose an AI SEO Agency

If you’ve started researching AI SEO agencies, you’ve probably noticed the same problem cropping up in every search: everyone claims to do it, and far fewer can actually explain what ‘it’ involves before you sign a contract. That’s a problem because the stakes are higher than they were with traditional SEO. Get your choice of

Posted on: 24 September 2026 | 2:30 am

boxChilli is Heading to B2BX Reading

On Thursday 24 September 2026, boxChilli will be exhibiting at the B2BX Reading Business Expo, held at Green Park Conference Centre from 10am to 2pm. You’ll find our team on Stand 51 throughout the day. As we continue to work with more businesses outside of our home county, Hampshire, Reading feels like a natural next

Posted on: 18 September 2026 | 3:30 am

WordPress Is Bringing AI More Deeply Into the Platform

WordPress is taking a significant step towards making AI a more integrated part of how websites are built, managed and updated. With WordPress 7.0, the platform has introduced new AI infrastructure that gives plugins a standard way to work with external AI providers such as OpenAI, Anthropic and Google, while the new AI plugin for

Posted on: 9 September 2026 | 9:59 am

What Is AI SEO? A Business Guide to AI Search Optimisation

If you’ve searched for anything relating to marketing recently, you’ve probably come across AI SEO, GEO, AEO or LLMO, and perhaps been confused about what they are and how (and if) they differ. AI SEO, sometimes called AI search optimisation, is the umbrella discipline; GEO, AEO and LLMO are largely overlapping terms used to describe

Posted on: 2 September 2026 | 3:50 am

boxChilli is Now a Semrush Certified Agency Partner

We’re pleased to share that boxChilli is now a Semrush Certified Agency Partner, giving our team another way to strengthen the digital marketing work we deliver across SEO, AI search, paid media and content. Digital marketing as we all know, is moving quickly, and businesses are being found in more places than ever. Search results

Posted on: 26 August 2026 | 4:37 am