Why Content Marketing is Like Scrumptious Curry

For our first lesson, I’m going to tell you a tale of two cities. In fact, it is a tale of two restaurants in two cities, whose stories will be your revelation to the world of content marketing. First, we … Continue reading →

Posted on: 11 April 2013 | 9:24 pm

The Social Syllabus

Of my fondest academic memories in college, taking tons of different intro classes stands out the most. Before the manic pressures of the real world would begin to creep up on me junior year, I remember giddily popping intro classes … Continue reading →

Posted on: 26 February 2013 | 11:31 pm

Teach Yourself Internet Marketing

Manically sleep deprived, I remember sitting in my boxers gazing glossily out the window. It was late. From the 9th floor perch of my apartment, I could see the inebriated saturday night masses pouring out of the bars and stumbling … Continue reading →

Posted on: 19 February 2013 | 6:24 pm

This Is How You Hack a Habit

All behavior is rooted in habit.  A countless number of books and gurus do a wonderful job at identifying which habits are harmful and why. But what they don’t concretely do is to teach you how to effectively shed off … Continue reading →

Posted on: 25 November 2012 | 11:04 pm

The Three Things You Need to Know About SEO

Can’t wrap your head around Search Engine Optimization? Here are the three things you need to know:   Your Website Needs to be Easy to Find and Process You Need to be Utilizing your Keywords Effectively You Need to get … Continue reading →

Posted on: 22 November 2012 | 10:20 pm

The Elegance of AdWords

As recently as a single generation ago, the idea of reaching a targeted audience from a pool of hundreds of millions of people seemed…unreal. It is a testimony to the evolution of technology that you can do it right now … Continue reading →

Posted on: 22 November 2012 | 6:03 pm

A Hitchhiker’s Guide to the Social Network

One of the leading thinkers of the social web, Paul Adams, writes about how small groups of friends are the key to influence on the social web in his book, “Grouped” (a must read for all aspiring Elegant Pirates). His … Continue reading →

Posted on: 12 November 2012 | 11:20 pm

Three Laws of Viral Growth

How does something go viral? Is it a process in which you throw your message into the massive boiling pot of Internet, cross your fingers, and hope for the best? Or is there a distinct set of steps that, when … Continue reading →

Posted on: 5 November 2012 | 11:23 pm

Ten Reasons You Need to be Using Social Media Right Now

Traditional marketing sucks. Your favorite shows are interrupted by terrible commercials, the mailbox is inundated with useless junk, and your favorite songs on the radio are punctuated by the piercing noise of some second rate movie trailer. Thanks to traditional … Continue reading →

Posted on: 16 October 2012 | 5:51 pm