Unlock the Secret to Building a Successful Company Brand

The world’s top companies are all well-known for their strong brands & innovative products. What sets them apart? Discover the secret to their success. The post Unlock the Secret to Building a Successful Company Brand appeared first on EquiBrand | Marketing Consulting | Branding | Digital | Innovation.

Posted on: 9 May 2024 | 10:00 am

How to Establish an Insights Engine to Track Marketplace Needs

See how top companies gain market insight, why it’s a must to infuse this insight with action, and how to structure problem-solving. The post How to Establish an Insights Engine to Track Marketplace Needs appeared first on EquiBrand | Marketing Consulting | Branding | Digital | Innovation.

Posted on: 18 April 2024 | 9:00 am

2 Simple Strategies to Create Benefit-Based Marketing Solutions

Learn more about whiteboard concepts and strawman proposals. Both are smart tools you can use to develop strategic benefit-based marketing solutions. The post 2 Simple Strategies to Create Benefit-Based Marketing Solutions appeared first on EquiBrand | Marketing Consulting | Branding | Digital | Innovation.

Posted on: 4 April 2024 | 10:00 am

Close the Gaps in Your Marketing Strategy With this Technique

No one can predict the future, but with the right techniques, you can gather insight to uncover potential new business opportunities to stay competitive and grow. The post Close the Gaps in Your Marketing Strategy With this Technique appeared first on EquiBrand | Marketing Consulting | Branding | Digital | Innovation.

Posted on: 21 March 2024 | 10:00 am

Winning Marketers Know Something About Benefits Maybe You Don’t…

In today’s complex business environment, marketers and consumers share something in common: overwhelm. Conquer it with product benefits! The post Winning Marketers Know Something About Benefits Maybe You Don’t… appeared first on EquiBrand | Marketing Consulting | Branding | Digital | Innovation.

Posted on: 7 March 2024 | 10:00 am

How to Create and Capture New Customer Demand Spaces

What’s a common way to uncover deep consumer insight, linking product attributes and benefits sought? Benefit laddering. When properly constructed, a benefit hierarchy organizes thinking and signals powerful identity and innovation opportunities. Break it Down: Ask “Why?” 3 Times A benefit hierarchy breaks down a particular product or category into three components—product attributes, rational benefits, [...] The post How to Create and Capture New Customer Demand Spaces appeared first on EquiBrand | Marketing Consulting | Branding | Digital | Innovation.

Posted on: 20 February 2024 | 7:00 am

Stay Competitive: Focus on Customer Benefits, Not Product Attributes

“People don’t want to buy a quarter-inch drill; they want a quarter- inch hole.” This amusing quote by Theodore Levitt, an American economics and business professor, speaks to the idea of focusing on customer benefits rather than product attributes. Memorable as it is, the quote is also extremely powerful… People aren’t interested in boring attributes [...] The post Stay Competitive: Focus on Customer Benefits, Not Product Attributes appeared first on EquiBrand | Marketing Consulting | Branding | Digital | Innovation.

Posted on: 7 February 2024 | 9:00 am

How The Right Customer Insight Leads to Growth Opportunities in Marketing

There’s no one-size-fits-all approach when it comes to opportunities to gather customer insight. Sometimes, a broad range of perspectives is essential for strategic context when gathering customer insight. In other cases, however, doing a “deep dive” with a particular segment is necessary. Broad range or deep dive into your market? Gaining broad insight across groups [...] The post How The Right Customer Insight Leads to Growth Opportunities in Marketing appeared first on EquiBrand | Marketing Consulting | Branding | Digital | Innovation.

Posted on: 21 January 2024 | 10:00 am

Nurturing Brands: The Role of Marketing Strategy and Brand Management Consultants

An effective brand strategy aims to create a lasting, positive impression, convey a brand's value, and distinguish an organization from others. Brands go beyond logos and slogans, embodying the essence of a company and fostering emotions, loyalty, and trust among consumers. This critical role has given rise to specialized professionals known as brand management consultants. [...] The post Nurturing Brands: The Role of Marketing Strategy and Brand Management Consultants appeared first on EquiBrand | Marketing Consulting | Branding | Digital | Innovation.

Posted on: 16 January 2024 | 11:05 pm

Leverage What You Know to Develop an Insights-Driven Marketing Plan

How do we begin each client engagement? Simple: By defining what is known and unknown about the customer, market, and current situation. Some organizations have a staggering amount of market intelligence. In others, it’s virtually nonexistent. You’d think the more customer research, the better the insight. Not really. Often, the opposite is true. Many clients [...] The post Leverage What You Know to Develop an Insights-Driven Marketing Plan appeared first on EquiBrand | Marketing Consulting | Branding | Digital | Innovation.

Posted on: 7 January 2024 | 9:00 am