Maximizing ROI in Home Improvement Marketing: Branded vs. Non-Branded Leads 

Written by Jacqueline Leppla, Senior Director of Reputation Management at Modernize A blend of branded and non-branded marketing makes sense for most home improvement contractors. Striking the right balance between the two is essential to achieving maximum impact from your marketing budget. Both marketing approaches have merits and drawbacks, and this article informs home service professionals about the nuances that… Read more The post Maximizing ROI in Home Improvement Marketing: Branded vs. Non-Branded Leads  appeared first on Modernize.

Posted on: 10 April 2024 | 12:53 pm

Navigating the Future: Modernize Shares Strategic Response to the FCC Order

Executive Summary   Modernize Home Services is at the forefront of navigating the FCC’s recent regulations to ensure compliance and innovation. The FCC’s ruling closes the “Lead Generator Loophole,” mandating a “one-to-one” requirement for consent on lead generation websites. Modernize has proactively prepared for these changes, enhancing technology, managing consent transparently, and ensuring publisher compliance. Our phased roadmap ensures full… Read more The post Navigating the Future: Modernize Shares Strategic Response to the FCC Order appeared first on Modernize.

Posted on: 2 April 2024 | 7:58 am

Harnessing Home Improvement Leads: Your Roadmap to Success with Third-Party Marketing Services

Written by Jacqueline Leppla, Senior Director of Reputation Management at Modernize Finding homeowners who are actively seeking to start a project can be challenging for home service professionals. Many home service professionals work with third-party marketing services like Modernize Home Services to streamline efforts and boost sales success rates. For those new to purchasing Modernize leads, embracing the right mindset,… Read more The post Harnessing Home Improvement Leads: Your Roadmap to Success with Third-Party Marketing Services appeared first on Modernize.

Posted on: 27 March 2024 | 4:48 pm

Double Shower Design Ideas

In the world of home design, the bathroom has evolved from a purely functional space to a personal sanctuary that emphasizes comfort, style, and luxury. One trend that encapsulates this transformation is the double shower, a feature that not only adds value to your home but also enhances your daily routine. Below, we explore the benefits of double showers, the… Read more The post Double Shower Design Ideas appeared first on Modernize.

Posted on: 21 March 2024 | 12:45 pm

The Amazonification of Home Buying

Take a beat and think about this: once upon a time, the idea of getting into cars with strangers or bunking in someone else’s bed while they’re out of town might have seemed like plot points for a quirky sitcom or even a horror movie.   Fast forward, and here we are, living it, courtesy of companies like Uber and… Read more The post The Amazonification of Home Buying appeared first on Modernize.

Posted on: 20 March 2024 | 12:48 pm

Corner Shower Ideas

In the realm of bathroom design, corner showers stand out as a versatile solution that not only saves space but also adds a touch of elegance and functionality to the smallest room in the house. Whether you’re contemplating a full remodel, looking to refresh an existing bathroom, or seeking ways to enhance a corner shower, there’s a world of design… Read more The post Corner Shower Ideas appeared first on Modernize.

Posted on: 5 March 2024 | 2:47 pm

Modernize Envisions: 2024 Home Trends to Watch

As we step into 2024, the landscape of home renovation is rich with the integration of bespoke elements, sustainability practices, and multifunctional designs. This year, the emphasis is on crafting spaces within our homes that are not only aesthetically pleasing but also echo our personal tastes, commitment to the environment, and the evolving demands of modern living. We’re excited to… Read more The post Modernize Envisions: 2024 Home Trends to Watch appeared first on Modernize.

Posted on: 4 March 2024 | 3:08 pm

Renovation vs. Remodel: Understanding the Difference in Home Improvements

In the world of home improvements, the terms “renovation” and “remodel” are often used interchangeably. However, despite their frequent mix-up, these words signify two distinct types of changes you can make to your space. Understanding the difference between renovation vs. remodel is crucial for homeowners planning to upgrade their living environments, as it impacts the project’s scope, cost, and outcome.… Read more The post Renovation vs. Remodel: Understanding the Difference in Home Improvements appeared first on Modernize.

Posted on: 1 March 2024 | 9:19 am

Leveraging Independent Living Trends for Business Success

Modernize’s recent independent living and home accessibility survey of nearly 11,000 homeowners over December 2023 to January 2024 shows us a growing trend of people wanting to make their homes safe and comfortable for the years to come through various trades such as walk-in tubs and stairlifts. Independent Living and Home Accessibility: A Growing Trend The concept of aging in… Read more The post Leveraging Independent Living Trends for Business Success appeared first on Modernize.

Posted on: 26 February 2024 | 10:47 am

Frameless vs. Framed Shower Doors: Which Is Better?

Whether you’re renovating your whole bathroom or just remodeling your shower, upgrading your shower door can make a big difference to the look and feel of your space. In this blog, we’ll cover the differences and the pros and cons between two popular styles: frameless vs framed shower doors. Let’s take a look at what each is, their functionality, how… Read more The post Frameless vs. Framed Shower Doors: Which Is Better? appeared first on Modernize.

Posted on: 20 February 2024 | 12:44 pm