In Search Of Heroes Program

"Jason Potash's In Search Of Heroes Interview Was Amazing" by Ralph Zuranski

Jason Potash is one of the most amazing people I have met at the internet conferences. Click Here to listen...

Posted on: 23 July 2005 | 10:15 am

"How to Craft Cash-Creating Climactic Copy" by Michel Fortin

Have you ever picked up a book off the shelf at a local bookstore, read the cover, opened it up...

Posted on: 22 July 2005 | 8:14 pm

"Perry Marshall's In Search Of Heroes Interview Was Incredible" by Ralph Zuranski

Click Here to listen to Perry's In Search Of Heroes interview. Perry Marshall is an author, speaker and consultant in...

Posted on: 21 July 2005 | 8:26 am

"Forget Benefits, And You Will Sell More" by Michel Fortin

What's the single, most important element in copywriting? Let me say it another way. You've done your research. You found...

Posted on: 20 July 2005 | 8:13 pm

"Blogs, Vlogs, Wikis and Pods...Oh My, What In The World Are These Anyway?" by Ralph Zuranski

Perhaps you've heard about blogs - the hottest communication story of last year. Commentators from Newsweek to the Wall Street...

Posted on: 20 July 2005 | 10:38 am

"Triple Your Response With This Google Adwords Trick" by Michel Fortin

I have some absolutely fantastic news. One tip I use to increase my clickthroughs from Google AdWords is to use...

Posted on: 19 July 2005 | 8:12 pm

"How To Create Unblockable Popups" by Michel Fortin

Whether you love them or hate them, pop-ups are powerful and produce extraordinary results. But since some people overuse them,...

Posted on: 18 July 2005 | 8:11 pm

Basic Tutorial On Split-Testing"" by Michel Fortin

This is pulled from my post on CopywritersBoard.com. A script (like SIMA or Split Test Gold, etc) serves 2 versions...

Posted on: 17 July 2005 | 8:08 pm

"Use Scarcity To Sell, Not Scare" by Michel Fortin

Takeaway selling, for the uninitiated, is a way to limit the supply of a product or service in some way...

Posted on: 16 July 2005 | 8:07 pm

"Richard Merbler's In Search Of Health Heroes Interview Is Thoughtful and Insightful" by Ralph Zuranski

Richard Merbler has been a dear friend for a long time. He is one of the top rolfers in the...

Posted on: 16 July 2005 | 7:34 pm

"Are Your Prospects Ready To Take An Oath?" by Michel Fortin

One thing in copywriting that I often see as a problem is the fact that the audience is not targeted...

Posted on: 14 July 2005 | 8:06 pm

"Imagine What It Would Be Like To Work With Someone Like Frank Garon Who You Know, Love and Trust And Who Treats You Like Family?" by Ralph Zuranski

Frank Garon Is a Very Successful Internet Pioneer Who Quickly Learned That Establishing a Good Personal Relationship With Your Newsletter...

Posted on: 14 July 2005 | 5:16 pm

"The In Search Of Heroesâ„¢ Program teaches students first, how to be healthy and think clearly, and then the secret internet and ...