Why You Should Never Write a Book

That may sound strange coming from a guy who earns his living helping lawyers publish their book, but I believe it with all my heart.  In today’s overcrowded marketplace, being seen as “the expert” by having your own book is a given. The question is not, “Should I have a book?” (You definitely should.)  The...

Posted on: 25 April 2024 | 6:52 am

4 Website Metrics More Important Than Google PageSpeed

If you have a website for your firm—and if you don’t, stop reading this right now and go get one!—you’ve likely gotten some sales emails from companies claiming your website is too slow and at risk of penalty from Google. That’s BS. Second, these sorts of sales emails tend to work on people because they...

Posted on: 22 April 2024 | 7:34 am

How to Connect at Conferences: 25 Tips

Conferences and in person networking events are back. Time to polish your skills so you may expand your circle of contacts, whether at an industry event or a bar association meeting. Use these 25 tips to help you build better connections at any event you attend. Advance planning will improve your execution for some tactics,...

Posted on: 18 April 2024 | 6:59 am

5 Lead Magnet Styles That Can Boost Your Website’s Conversion Rate

Your law firm’s website is a valuable marketing tool. It’s your digital business card, your digital office space, and the first impression your firm makes with the vast majority of people who seek you out. While the main goal of your website should be that it communicates who you are and how you help your...

Posted on: 15 April 2024 | 7:39 am

Legal Marketing Blog is alive!

In the coming weeks, you’re going to see a revival of this blog. New contributors. New content. All designed to help the small firm marketer get the results they want. If there’s an aspect of your firm’s marketing you want to learn more about, get in touch with us and let us know! We’re excited...

Posted on: 9 April 2024 | 7:29 am

Stressed and Overwhelmed? Sleep Might be the Answer.

Sleep. We all know it’s important. But, there is so much to do and no time to do it. Where do we steal the time? From our sleep, right? We tell ourselves that we can function on 6, 5, or 4 hours of sleep. We’re kidding ourselves—we can’t. Watch Matt Walker’s TedTalk and you may...

Posted on: 8 September 2021 | 7:00 am

We Can’t Control What Happens, But We Can Control Our Response

This article originally appeared on Forbes.com. Life can feel totally out of control sometimes. This year has been difficult for many reasons — political turmoil, economic chaos, a global pandemic — and I know that many people are feeling helpless and out of control. I understand this feeling. It’s been a challenging year for me,...

Posted on: 1 September 2021 | 7:00 am

Craft the Perfect Follow-Up Email: The (Not So) Secret Recipe

When it comes to securing leads, the follow-up email is hard to beat. One study found that a 12% response rate from two emails increases to 15%–16% with a third email. If you play your cards right, the success of your email marketing could, in large part, depend on your follow-up emails. So, how do...

Posted on: 30 August 2021 | 7:00 am

Marketing Strategy vs. Tactics— What will you choose?

You may have marketing efforts in place for your firm, but is it a cohesive strategy? Do you have ongoing systems in place to ensure a regular stream of business? On Center Stage, Danny Decker talks about the mistakes he’s seen lawyers make with their marketing, why email is so under-utilized, and the downsides of...

Posted on: 25 August 2021 | 7:00 am

The Biggest Flaw in Your Marketing Might Surprise You

A few weeks ago at a company meeting, one of our employees shared a story with the team. They told us they had gotten two speeding tickets within the last year. After each ticket, our employee opened their mailbox to find dozens of mailers from different local attorneys. These attorneys were on the ball, and...

Posted on: 23 August 2021 | 7:00 am