Vox Pop Speaks Out for Direct Mail with Web

Each direct marketing campaign depends on a series of factors for its success. Careful planning is vital to ensuring that response rates are high and sales conversions numerous to effectively improve return on investment (ROI). Among such factors are the season, even the time of the week when the direct mail piece arrives, how relevant … Continue reading "Vox Pop Speaks Out for Direct Mail with Web"

Posted on: 28 May 2011 | 1:19 am

The Riches of Relevance

Targeted marketing communications used to be something of a pipe-dream for many businesses.  Database analysis could establish an all round view of each customer, but the processes of translating this intelligence into targeted, personalised communications was either unwieldy or unaffordable.  However, three things have come to pass over the last two years.  Personalised colour printing … Continue reading "The Riches of Relevance"

Posted on: 30 March 2011 | 12:42 am

Customer Retention in a Recession

With a recession in full swing, cutbacks are being made. The latest Bellwether report from the IPA revealed the biggest fall in marketing budgets for nine years. However, in an economic downturn it is even more important to spend and use marketing budgets wisely. In the current climate it is easy to think the worst … Continue reading "Customer Retention in a Recession"

Posted on: 24 February 2011 | 9:45 pm

Turning a New Leaf on Cross-Channel Communications

Consumers have become less loyal and much more demanding of the businesses they purchase goods or services from. But it’s not just quality and convenience they want; consumers are ever more interested in the experience provided by organisations and the customer service they are receiving. Information is expected to be readily accessible online and the … Continue reading "Turning a New Leaf on Cross-Channel Communications"

Posted on: 24 February 2011 | 9:37 pm

CRM Investments

CRM investment is wasted if the intelligence it delivers fails to influence dispatched communications. How can businesses ensure that money spent on CRM analytics actually begins to benefit the messages that are delivered to customers and prospects? While the importance of getting targeted communications out of the door has achieved mainstream awareness, there is still … Continue reading "CRM Investments"

Posted on: 10 February 2011 | 12:48 am

Why CRM Fails

Between the decision to implement an enterprise-wide software solution and it implementation and acceptance, lies perhaps the most treacherous ground in the corporate IT landscape… Research group after research group report that an extraordinarily high percentage of software projects either fail to meet their goals after completion, are delivered over-budget or late, or are simply … Continue reading "Why CRM Fails"

Posted on: 30 January 2011 | 8:14 pm

How Are Salesforce Admins Driving Company Revenue & Reducing Costs?

I was sent an interested email the other day from a company called Hire On-Demand which is a recruiting firm for Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS) companies. It was a pretty good bit of information related to salesforce.com admins so I thought it was worth posting here. Given the current climate, many companies are focused … Continue reading "How Are Salesforce Admins Driving Company Revenue & Reducing Costs?"

Posted on: 17 January 2011 | 12:38 pm

Dreamforce 2008 CRM Wrap

Salesforce.com just finished their annual CRM user conference in San Francisco and it was amazing to say the least. I’ve attended almost every year and they continually get better each time. Attendance was close to 10,000 which made it seem more like a large company gathering (which I guess Salesforce.com now is) which was a … Continue reading "Dreamforce 2008 CRM Wrap"

Posted on: 8 November 2008 | 2:36 pm

Call Center Metrics – How do You Measure Them?

If your company sells any sort of product, chances are you have a support team or call center to deal with customers. Some companies outsource to countries like India where labor can be hired for lower costs. Others keep their support team close by and within the same country. Regardless of the structure or location … Continue reading "Call Center Metrics – How do You Measure Them?"

Posted on: 31 July 2008 | 3:16 pm

AIMpromote – A Lead Management Solution

For those of you who are looking for a CRM product, you’re probably overwhelmed with the number of choices available today. There is a huge range of solutions and most people just don’t know where to start looking. You could pay thousands of dollars and get a top-notch inhouse solution or subscribe to an on-demand … Continue reading "AIMpromote – A Lead Management Solution"

Posted on: 24 July 2008 | 12:13 pm